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India's Agriculture Boom Fuels 'Rural Urbanization'
Life in India's countryside still involves plenty of hard work. But standards of rural living have gone up dramatically in recent years.
Inflated1 food prices - otherwise a headache for politicians and urban consumers - have put more money in the pockets of farm workers. Generous government subsidies2 and lenient3 credit policies have helped fuel investment in tractors and other heavy equipment. It also has created a consumer market that makes many of India's hundreds of thousands of remote villages look a little more like cities.
“We have amenities4 the previous generations could never afford to have. We have motorbikes, mobile phones, a fridge, and other things,” said Sanjay Singh, a rural villager.
The rural appetite for vehicles is especially strong. Shankar Prasad is one businessman cashing in on the trend.
“In the case of motorcycles we find that about 50 percent of our buyers are from rural areas and only 50 percent, rest of them are from urban areas. In case of consumer durables5 when there was no sale about 10 years back of consumer durables. Now, we find that 50 percent of our sales are from the villages. So I will tell you the divide between the urban and rural area is blurring6,” said Prasad.
The investment bank Credit Suisse described that blurring of urban and rural as "the great Indian equalisation" in a recent analyst7 report.
Fewer and fewer rural Indians are getting their income directly from agriculture. Salim Ansari said many are finding jobs in urban-style construction.
“Just like in the city, lots of new buildings are going up here. There are car garages, towers, and big houses. We have all the city amenities in our village,” said Ansari.
Wi-fi Internet is increasingly available in the countryside. So is satellite TV programming, and flatscreen monitors on which to watch it.
Stores offer convenience items many older generations never had - like instant noodles, and personal grooming8 products.
“In the past we used to use sticks or cow dung ash to clean our teeth," said Arun Mondal, a rural villager. "But now, just like urban people, we use a toothbrush and toothpaste. We use shampoo and expensive oils and creams. We have everything in our village that people have in towns and cities.”
For mothers like Lalti Devi, the difference between the past and the present is less important than the future opportunities that rural prosperity creates for the young.
“There used to be nothing in this village. Everybody was illiterate9. But now, people are sending their children to schools,” said Devi.
About two-thirds of India's 1.2 billion people live in rural villages. With the overall Indian economy stagnating10, policymakers can be expected to look more and more to the countryside as an engine of growth.
1 inflated | |
adj.(价格)飞涨的;(通货)膨胀的;言过其实的;充了气的v.使充气(于轮胎、气球等)( inflate的过去式和过去分词 );(使)膨胀;(使)通货膨胀;物价上涨 | |
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2 subsidies | |
n.补贴,津贴,补助金( subsidy的名词复数 ) | |
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3 lenient | |
adj.宽大的,仁慈的 | |
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4 amenities | |
n.令人愉快的事物;礼仪;礼节;便利设施;礼仪( amenity的名词复数 );便利设施;(环境等的)舒适;(性情等的)愉快 | |
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5 durables | |
n.持久的,耐用的( durable的名词复数 ) | |
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6 blurring | |
n.模糊,斑点甚多,(图像的)混乱v.(使)变模糊( blur的现在分词 );(使)难以区分 | |
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7 analyst | |
n.分析家,化验员;心理分析学家 | |
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8 grooming | |
n. 修饰, 美容,(动物)梳理毛发 | |
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9 illiterate | |
adj.文盲的;无知的;n.文盲 | |
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10 stagnating | |
v.停滞,不流动,不发展( stagnate的现在分词 ) | |
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