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(单词翻译:双击或拖选)
Where There's A Wine, There's A Way
AILSA CHANG, HOST:
New Trump1 administration tariffs3 are threatening to drive up prices for a wide variety of gourmet4 foods from Europe, including Italian cheeses, Spanish olive oil and French wine. But a Florida company has found a loophole in the wine tariff2 that is big enough to drive a truck through. NPR's Scott Horsley reports.
SCOTT HORSLEY, BYLINE5: Florida Caribbean Distillers wasn't thinking about tariffs when it uncorked this plan. The 76-year-old company, best known until now for rum and sangria, was just trying to get a toehold in the burgeoning6 market for rose wine.
DAVE STEINER: Not only was rose outperforming in the wine category, but specifically, French rose was seeing a very good surge in popularity with American consumers.
HORSLEY: National sales vice7 president Dave Steiner says the company teamed up with a rose supplier that's well-connected with French vineyards in the Nimes region just outside Provence.
STEINER: It's the Southern Rhone Valley, which actually dates back in terms of wine-growing to the Roman Empire, so it really has about a 2,000-year run of wine-making history.
HORSLEY: Steiner's strategy is to put that old French wine into new American bottles. The company already had a state-of-the-art bottling plant halfway8 between Tampa and Orlando. It ships the wine across the Atlantic in tractor trailer-sized containers lined with a giant pouch9. Imagine the world's largest wine in a box.
STEINER: Depending on the size of the order, it could be a 20-foot or a 40-foot shipping10 container. Roughly, it's several thousand gallons at a time that we can bring in.
HORSLEY: And that's fortuitous because the Trump administration's new 25% wine tariff only applies to bottles up to two liters. Bulk wine, it turns out, is exempt11, so Steiner's company suddenly has a 25% cost advantage over rival rose importers.
STEINER: It was nice timing12 on the tariff's part. It certainly was a bit of a gift, but we'll take it.
HORSLEY: What Steiner's company is doing here is perfectly13 legal, but economist14 Mary Lovely of the Peterson Institute for International Economics says companies will go to unusual lengths to circumvent15 protectionist measures. The results are sometimes inefficient16 or even corrupt17.
MARY LOVELY: It does create this ecosystem18 which is not particularly healthy for economic activity.
HORSLEY: For now, Florida Caribbean Distillers is enjoying its unexpected windfall. The company's marketing19 its first 50,000 cases of wine under the brand name La Rosey using the hashtag #TrumpTariffFree. Steiner expects the wine to retail20 for about $8.99 a bottle.
STEINER: I'd like to call it a very easy-drinking wine that can certainly claim to be with serious foodie roses but also has red berry fruits such as strawberry and raspberry, making it very approachable.
HORSLEY: Old World terroir with subtle notes of Florida's I-4 corridor and a smooth finish of tariff evasion21. The company plans to add a sauvignon blanc and a pinot noir next spring.
Scott Horsley, NPR News, Washington.
1 trump | |
n.王牌,法宝;v.打出王牌,吹喇叭 | |
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2 tariff | |
n.关税,税率;(旅馆、饭店等)价目表,收费表 | |
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3 tariffs | |
关税制度; 关税( tariff的名词复数 ); 关税表; (旅馆或饭店等的)收费表; 量刑标准 | |
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4 gourmet | |
n.食物品尝家;adj.出于美食家之手的 | |
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5 byline | |
n.署名;v.署名 | |
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6 burgeoning | |
adj.迅速成长的,迅速发展的v.发芽,抽枝( burgeon的现在分词 );迅速发展;发(芽),抽(枝) | |
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7 vice | |
n.坏事;恶习;[pl.]台钳,老虎钳;adj.副的 | |
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8 halfway | |
adj.中途的,不彻底的,部分的;adv.半路地,在中途,在半途 | |
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9 pouch | |
n.小袋,小包,囊状袋;vt.装...入袋中,用袋运输;vi.用袋送信件 | |
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10 shipping | |
n.船运(发货,运输,乘船) | |
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11 exempt | |
adj.免除的;v.使免除;n.免税者,被免除义务者 | |
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12 timing | |
n.时间安排,时间选择 | |
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13 perfectly | |
adv.完美地,无可非议地,彻底地 | |
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14 economist | |
n.经济学家,经济专家,节俭的人 | |
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15 circumvent | |
vt.环绕,包围;对…用计取胜,智胜 | |
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16 inefficient | |
adj.效率低的,无效的 | |
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17 corrupt | |
v.贿赂,收买;adj.腐败的,贪污的 | |
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18 ecosystem | |
n.生态系统 | |
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19 marketing | |
n.行销,在市场的买卖,买东西 | |
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20 retail | |
v./n.零售;adv.以零售价格 | |
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21 evasion | |
n.逃避,偷漏(税) | |
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