英语角-圆桌会议 RoundTable0827 - 那些丑萌丑萌的吉祥物

 Topic1 Law revision calls for stricter ad regulationsCelebrities make plenty of money from their day jobs, be it starring in a movie or a recurring¹, major role on TV.

But many of them make an impressive buck² endorsing³ products -- anything from soft drinks to jewelry⁴, from electronics to cars.

Now China has moved to prohibit endorsers⁵ from endorsing products and services before using them themselves.

Is there a problem to be addressed with celebrity⁶ endorsement⁷?

Topic2 The Fan Movie MarketingThe movie "Brotherhood⁸ of Blades" received lots of praises from the audience, but two weeks after it was released, the film's box office only reached 70 million yuan. In comparison, the box office of a notorious movie "Tiny Times" got 510 million, although it is criticized by many people. Why would this kind of situation happen?

Topic3 Do mascots¹⁰ have to be pretty?

When Lele, the mascot⁹ of Nanjing 2014 Youth Olympic Games, was first unveiled, people made jokes of its ugly image. The ugly Lele is now very popular all over the nation, due to the creative performances of 120 volunteers. These young performers designed a variety of funny, lovely actions and dances, and brought about a total change of opinion on Lele.

How does the mascot become so popular?

1 recurring   

adj.往复的，再次发生的

参考例句：

• This kind of problem is recurring often. 这类问题经常发生。
• For our own country, it has been a time for recurring trial. 就我们国家而言，它经过了一个反复考验的时期。

2 buck   

n.雄鹿，雄兔；v.马离地跳跃

参考例句：

• The boy bent curiously to the skeleton of the buck.这个男孩好奇地弯下身去看鹿的骸骨。
• The female deer attracts the buck with high-pitched sounds.雌鹿以尖声吸引雄鹿。

3 endorsing   

v.赞同( endorse的现在分词 )；在（尤指支票的）背面签字；在（文件的）背面写评论；在广告上说本人使用并赞同某产品

参考例句：

• Yet Communist leaders are also publicly endorsing religion in an unprecedented way. 不过，共产党领导层对宗教信仰的公开认可也是以前不曾有过的。 来自互联网
• Connecticut Independent Senator Joseph Lieberman is endorsing Republican Senator John McCain. 康涅狄格州独立派参议员约瑟夫。列波曼将会票选共和议员约翰。麦凯恩。 来自互联网

4 jewelry   

n.（jewllery）（总称）珠宝

参考例句：

• The burglars walked off with all my jewelry.夜盗偷走了我的全部珠宝。
• Jewelry and lace are mostly feminine belongings.珠宝和花边多数是女性用品。

5 endorsers   

n.背书人，转让人( endorser的名词复数 )

参考例句：

• We hereby agree with the drawers, endorsers and bona fide holders of drafts. 我行在此向汇票的出票人，背书人及合法持有人表示同意。 来自辞典例句
• Marketing experts say celebrity endorsers can increase sales, and improve the company's image. 销售专家说名人支持者能为公司增加销售量，并改善公司的形象。 来自互联网

6 celebrity   

n.名人，名流；著名，名声，名望

参考例句：

• Tom found himself something of a celebrity. 汤姆意识到自己已小有名气了。
• He haunted famous men, hoping to get celebrity for himself. 他常和名人在一起, 希望借此使自己获得名气。

7 endorsement   

n.背书；赞成，认可，担保；签(注)，批注

参考例句：

• We are happy to give the product our full endorsement.我们很高兴给予该产品完全的认可。
• His presidential campaign won endorsement from several celebrities.他参加总统竞选得到一些社会名流的支持。

8 brotherhood   

n.兄弟般的关系，手中情谊

参考例句：

• They broke up the brotherhood.他们断绝了兄弟关系。
• They live and work together in complete equality and brotherhood.他们完全平等和兄弟般地在一起生活和工作。

9 mascot   

n.福神，吉祥的东西

参考例句：

• The football team's mascot is a goat.足球队的吉祥物是山羊。
• We had a panda as our mascot.我们把熊猫作为吉详物。

10 mascots   

n.吉祥物( mascot的名词复数 )

参考例句：

• One of the mascots was the platypus. 吉祥物一是鸭嘴兽。 来自《简明英汉词典》
• Information on all things Olympic, including logos, mascots, venues,and bid candidates. 所有事情奥林匹克，包括的标识语，吉祥物，地点，和出价候选人的信息。 来自互联网