英语 英语 日语 日语 韩语 韩语 法语 法语 德语 德语 西班牙语 西班牙语 意大利语 意大利语 阿拉伯语 阿拉伯语 葡萄牙语 葡萄牙语 越南语 越南语 俄语 俄语 芬兰语 芬兰语 泰语 泰语 泰语 丹麦语 泰语 对外汉语

星巴克CEO谈经营秘诀

时间:2021-03-16 06:31来源:互联网 提供网友:nan   字体: [ ]
特别声明:本栏目内容均从网络收集或者网友提供,供仅参考试用,我们无法保证内容完整和正确。如果资料损害了您的权益,请与站长联系,我们将及时删除并致以歉意。
    (单词翻译:双击或拖选)

Well, can Starbucks continue to heat this kind of home-runs? Joining me now / the man who created it, its founder1, its chairman, its, I guess big one -Howard Schultz .

Hi, Neil ,how are you doing ?

I am fine, good to have you .

Thank you .

We believe in a lot of razmataz(razzmatazz) in drums and music when we introduce big guests, so, good to have you on. Let, let's talk what happened here, I mean, I, I remember during the holidays a lot of people were taking the advantage of gift cards and special coffees, but what, what was it ?

Well, I don't think it was one thing, I think when you have a quarter like this, er, coupled with January results of 10% incomes , you can sense of the underlining business is quite strong and forward momentum2 on a go-forward basis is as well. What I think is going on is that the relevancy of the Starbucks' experience, er, coupled with the fact that we have become such an extension of people's lives, not only here at home, but now around the world. Our international business had 79% increase in operating income. Our business in China continues to do well on a unit level, and domestically as you mentioned in your remarks are the Starbucks' gift card really had er, the kind of reception that we didn't plan on, and that bodes3 significantly well for the balance of the year because those cards are starting to come back to us now.

Let me ask you...

I think all, er sorry.

But, but the only thing I don't understand, I know there is a mystic and cult4 status to Starbucks, but what do you think of the people who seem to sit in there all day long? They don't leave. (We don't,)They nurse(We) a single latte, (No, we)and you can't kick them out.

Huh huh huh. We love it, we love it because Starbucks has become the third place between home and work, and as I said an extension of people's lives, and...

But, but Howard, come on, come on , some of these guys, come on, some of them have to get lives, they love the coffee ,and I can understand that it's great stuff. But they don't leave. They nurse the same thing. A lot of other people are looking for the same seat. What do you tell them?

No, er, we have not had that kind of problem, Neil. I think you're going to too busy of a store, you should go across the street to Starbucks .

Ok, by the way, they are all pretty busy. But, let me ask you ur, this. Your expansion plans, er, the 516 new stores in the latest quarter, you are opening up, I think, eighteen hundred a year, thirteen of them, a hundred here, five hundred abroad, too much? too fast?

Well, not at all. I mean, if you go back to the history of the company , we have been a growth company for the last 20 years and the hallmark of that growth has been our ability to invest ahead of the growth curve in people'systems and infrastructure5 and that's exactly what we've been doing . We're opening 5 new stores a day. We are serving 40 million customers a week, and we are in a position right now to really capitalize on the investments we've made over the last couple of years. You are seeing that in a kind of quarter which had record earnings6, and we are very optimistic, we invent the cards for the balance of the year by raising estimates, and very optimistic about the balance of the year, and specifically what is going on internationally and in China.

Um, are you dating Maureen Dowd ?

Ha ha, no, no, I think,

She showed up, she showed up at a Seattle on a book-signing event at your, one of your stores I guess. Everyone is saying you and her are an item, aren't you?.

No , I am a happily married man, and Maureen Dowd is a good friend of mine. I took her out to dinner on a book tour at Seattle and there you have it .

Alright, cause she was singing your praises , but there is nothing going on. I don't want to get personal with you. I am sorry I even mentioned it, don't...

No problem, Neil.

That was out there. The other thing, too. With the crowds in the stores, er, they pay a lot for the coffee they get. It's good stuff, we all know that, but do you think there, there is a limit to that? I know , you are going to expand a warm sandwich zone. Do you think there is a limit on that?

Well, I think the limit is always based on whether or not any retailer7 is providing the kind of value service and experience that people think is consistent for value, for their money. When you look at the fact that, month over month, we have not only increased incomes, but increased significantly in traffic, what it demonstrates to you is that Starbucks is providing much more than a cup of coffee, and we are able to create experiences to complement8 the Corp-Business. And I think our customers are voting very strongly, domestically , and internationally that Starbucks(All right.) is such an important part of their lives .

All right ,Howard, great having you on. Thank you very much, and even for indulging the stupid personal questions, all right , thank you!


点击收听单词发音收听单词发音  

1 Founder wigxF     
n.创始者,缔造者
参考例句:
  • He was extolled as the founder of their Florentine school.他被称颂为佛罗伦萨画派的鼻祖。
  • According to the old tradition,Romulus was the founder of Rome.按照古老的传说,罗穆卢斯是古罗马的建国者。
2 momentum DjZy8     
n.动力,冲力,势头;动量
参考例句:
  • We exploit the energy and momentum conservation laws in this way.我们就是这样利用能量和动量守恒定律的。
  • The law of momentum conservation could supplant Newton's third law.动量守恒定律可以取代牛顿第三定律。
3 bodes cc17e58636d1c4347f183c6aba685251     
v.预示,预告,预言( bode的第三人称单数 );等待,停留( bide的过去分词 );居住;(过去式用bided)等待
参考例句:
  • This bodes ill for the failure of the programme. 这是那项计划有凶兆。 来自《现代汉英综合大词典》
  • This bodes him no good. 这对他是不祥之兆。 来自《现代英汉综合大词典》
4 cult 3nPzm     
n.异教,邪教;时尚,狂热的崇拜
参考例句:
  • Her books aren't bestsellers,but they have a certain cult following.她的书算不上畅销书,但有一定的崇拜者。
  • The cult of sun worship is probably the most primitive one.太阳崇拜仪式或许是最为原始的一种。
5 infrastructure UbBz5     
n.下部构造,下部组织,基础结构,基础设施
参考例句:
  • We should step up the development of infrastructure for research.加强科学基础设施建设。
  • We should strengthen cultural infrastructure and boost various types of popular culture.加强文化基础设施建设,发展各类群众文化。
6 earnings rrWxJ     
n.工资收人;利润,利益,所得
参考例句:
  • That old man lives on the earnings of his daughter.那个老人靠他女儿的收入维持生活。
  • Last year there was a 20% decrease in his earnings.去年他的收入减少了20%。
7 retailer QjjzzO     
n.零售商(人)
参考例句:
  • What are the retailer requirements?零售商会有哪些要求呢?
  • The retailer has assembled a team in Shanghai to examine the question.这家零售商在上海组建了一支团队研究这个问题。
8 complement ZbTyZ     
n.补足物,船上的定员;补语;vt.补充,补足
参考例句:
  • The two suggestions complement each other.这两条建议相互补充。
  • They oppose each other also complement each other.它们相辅相成。
本文本内容来源于互联网抓取和网友提交,仅供参考,部分栏目没有内容,如果您有更合适的内容,欢迎点击提交分享给大家。
------分隔线----------------------------
TAG标签:   西部落
顶一下
(0)
0%
踩一下
(0)
0%
最新评论 查看所有评论
发表评论 查看所有评论
请自觉遵守互联网相关的政策法规,严禁发布色情、暴力、反动的言论。
评价:
表情:
验证码:
听力搜索
推荐频道
论坛新贴