新奇事件簿 耐克30周年启用争议运动员

The sportswear maker¹ Nike has announced it will use American football player Colin Kaepernick in its advertising² campaign to celebrate its "Just Do It" 30th anniversary. Mr Kaepernick ignited controversy³ in 2016 while playing as quarterback for his team the San Francisco 49ers. He refused to stand for the national anthem⁴ as a protest against racial injustice⁵ and social issues. Instead he knelt down on one knee. This started a trend of other players "taking the knee" in support of the Black Lives Matter movement. Kaepernick's actions caused heated debate. In September 2017, President Donald Trump⁶ tweeted that NFL players should be either fired or suspended if they failed to stand up for the national anthem.

运动服制造商Nike宣布启用美国橄榄球运动员科林·卡珀尼克作为庆祝Nike“Just Do It”30周年广告活动的宣传人物。2016年在旧金山49人队担任四分卫时，卡珀尼克引起了争议。他拒绝在国歌时起立，而是单膝下跪，以抗议种族不平等和社会问题。这一举动开启了其他运动员“下跪”的潮流，以此支持“黑人的生命也很重要”运动。卡珀尼克的举动引发了热烈争论。2017年9月，唐纳德·特朗普总统发表推文称全国橄榄球联盟（NFL）的运动员如果没有在播放国歌时起立的话，他们要么应被辞退要么被禁赛。

Nike will use a close-up image of Kaepernick's face with the caption⁷: "Believe in something. Even if it means sacrificing everything." Nike supplies the uniforms for all the NFL's 32 teams and is a corporate⁸ sponsor of the NFL. The company knows it will receive a backlash for using Mr Kaepernick in its ads. However, it said: "We believe Colin is one of the most inspirational athletes of this generation, who has leveraged⁹ the power of sport to help move the world forward." Yahoo Sports said: "It's an interesting decision for Nike. No other athlete produces the same emotional response as Kaepernick." Many on social media applauded Nike for its decision. One person tweeted: "Time to throw away all my Nike crap."

Nike将使用卡珀尼克的面部特写照片并带上表语：“要有信仰。即使这意味着牺牲一切。”Nike为NFL所有的32支队伍提供队服，还是NFL的企业赞助商之一。该公司知道在广告中启用卡珀尼克会引起大家的强烈反对。但是该公司表示：“我们相信科林是这个时代最励志的运动员之一，他利用体育的力量帮助推动整个世界向前进。”《雅虎体育》说道：“这是Nike的一个有趣的决定。没有其他运动员能像卡珀尼克那样引起这般反应。”社交媒体上很多人为Nike的这一决定叫好。一名推特用户写到：“是时候扔掉我所有的Nike废物了。”

1 maker   

n.制造者，制造商

参考例句：

• He is a trouble maker，You must be distant with him.他是个捣蛋鬼，你不要跟他在一起。
• A cabinet maker must be a master craftsman.家具木工必须是技艺高超的手艺人。

2 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

3 controversy   

n.争论，辩论，争吵

参考例句：

• That is a fact beyond controversy.那是一个无可争论的事实。
• We ran the risk of becoming the butt of every controversy.我们要冒使自己在所有的纷争中都成为众矢之的的风险。

4 anthem   

n.圣歌，赞美诗，颂歌

参考例句：

• All those present were standing solemnly when the national anthem was played.奏国歌时全场肃立。
• As he stood on the winner's rostrum,he sang the words of the national anthem.他站在冠军领奖台上，唱起了国歌。

5 injustice   

n.非正义，不公正，不公平，侵犯（别人的）权利

参考例句：

• They complained of injustice in the way they had been treated.他们抱怨受到不公平的对待。
• All his life he has been struggling against injustice.他一生都在与不公正现象作斗争。

6 trump   

n.王牌，法宝；v.打出王牌，吹喇叭

参考例句：

• He was never able to trump up the courage to have a showdown.他始终鼓不起勇气摊牌。
• The coach saved his star player for a trump card.教练保留他的明星选手，作为他的王牌。

7 caption   

n.说明，字幕，标题；v.加上标题，加上说明

参考例句：

• I didn't understand the drawing until I read the caption.直到我看到这幅画的说明才弄懂其意思。
• There is a caption under the picture.图片下边附有说明。

8 corporate   

adj.共同的，全体的；公司的，企业的

参考例句：

• This is our corporate responsibility.这是我们共同的责任。
• His corporate's life will be as short as a rabbit's tail.他的公司的寿命是兔子尾巴长不了。

9 leveraged   

促使…改变( leverage的过去式和过去分词 )； [美国英语]杠杆式投机，（使）举债经营，（使）利用贷款进行投机

参考例句：

• Chrysler has traditionally been a highly leveraged company. 克莱斯勒一向是一家周转十分灵活的公司。
• Leveraged recaps have become popular for a number of reasons. 杠杆资本重组的大行其道有好几个原因。