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A new dating app in China is very popular with women. It is so popular that Chinese women are spending over $30 million a month on it. It is a little different from the usual dating app because the boyfriends are not real. There are just four single men on the app and they are all virtual1 boyfriends. Women have to role-play dating the four boyfriends. They have to use real money to buy "Purple Diamonds" from the app. They then spend their Purple Diamonds in the app to go on dates and keep their relationships going. The app is called Love and Producer. It is currently2 the biggest money earner on Apple's App Store in China. Players spent over 200 million Chinese Yuan ($30 million) on playing it last month.
中国一款新交友app深受女性喜爱。该款游戏十分火爆,中国女性每月花费三千多万美元在这款app上。它和一般的交友app有些不同,因为这款交友app上的男朋友都不是真实人物。这款app上有四位单生男性,他们都是虚拟男朋友。女性玩家在里边角色扮演和这四名男友约会。玩家需用现金从app上购买“紫钻”。然后玩家在app里消费紫钻以让约会进行下去并维持他们之间的关系。这款app被称为“恋与制作人”。目前它是中国苹果app商店中最挣钱的应用。上月玩家在此app上消费超过两亿人民币(三千万美元)。
A market research company said the app has more than two million daily active users3. The vast majority of these are women in their early 20s. The company said users love the idea of romance4 and fun. A 19-year-old student at Wuhan University explained why she liked the app. She said: "It's like a romantic novel with fascinating voices. It's more real than reading a novel." She said she loved the app's "delicate5 drawings," as well as the "great voices" of the four male characters. Another young Chinese woman said: "I don't have a boyfriend, so I'm happy to have a relationship with a "paper partner". She also liked getting e-mail and chat messages from her virtual boyfriends.
一家市场研究公司表示这款app拥有超过两百万名每日活跃用户。大部分玩家为二十多岁的女性。该公司表示用户们喜欢这种浪漫娱乐的想法。武汉大学一名19岁学生解释了她喜欢这款app的原因。她说道:“这就像是一本声音令人陶醉的有声浪漫小说。比读一本小说更加真实。她说她喜欢这款app“精美的画面”,以及四位男性角色的“美妙声音”。另一位年轻女性说:“我没有男朋友,所以我很开心能够与一位“画中伙伴”恋爱。她也喜欢收到虚拟男友的邮件和语音消息。
1 virtual | |
adj.实质上的,事实上的,实际上的 | |
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2 currently | |
adv.通常地,普遍地,当前 | |
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3 users | |
用户,使用者( user的名词复数 ) | |
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4 romance | |
n.恋爱关系,浪漫气氛,爱情小说,传奇 | |
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5 delicate | |
adj.巧妙的,敏感的;易损的,娇嫩的 | |
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