英语新词：5个新兴商业词汇

 　　The business world has always had an influence on language, ranging from contributions like best practices and bandwidth, and this new words update highlights several words entering OxfordDictionaries.com from the languages of business, corporate¹, and marketing².

　　商业世界总是对语言有所影响，商务领域贡献创造了一系列词汇，如 best practice(最优方法)和 bandwidth(带宽)。这次的新词专题中，我们来说说进入牛津在线词典的一些新词，它们来自商务、公司及市场营销语言。

　　solopreneur

　　个体企业创业经营者

　　As you might be able to guess, solopreneur refers to a ‘person who sets up and runs a business on their own’, covering a variety of duties. The combining form -preneur hasbecome a productive one in recent years, with words like technopreneur and intrapreneur finding their way into the mainstream³. Another related new word is owner-manager, referring to someone who both owns and manages their own business.

　　也许你会猜到，solopreneur指“自己创建、经营公司的人”，有多项职能。-preneur这一词根近几年有诸多构词，如technopreneur(科技企业家)、intrapreneur(公司内部创新者)等词已经进入主流。另一个相关的新词是owner-manager(业主经理)，指同时拥有且经营自己公司的人。

　　owner-driver

　　车主司机

　　With ride-sharing apps Uber and Lyft becoming more and more popular, it’s probably not a surprise to see the term owner-driver – which refers to a person who owns the vehicle that they operate for their job – on the rise.

　　Uber和Lyft这样的搭乘应用越发普及，出现越来越多诸如owner-driver(车主司机)这样的术语便不足为怪，这一词用以指“以开自己的车为业的人”。

　　onboarding

　　适职、熟悉产品

　　This term refers to the ‘action or process of integrating a new employee into an organization or familiarizing a new customer or client with one’s products or services’. The word is derived⁴ from the sense of ‘on-board’ referring to being physically⁵ on a ship, plane, or spacecraft. The word is also used as a modifier, as in the ‘onboarding process’.

　　这一术语指“让新员工融入公司组织的行为“或”让新顾客和新客户熟悉产品服务的过程”。这个词来源于“on-board”一词的涵义，意指实际登船、登机、上太空飞船。该词也用作修饰语，如用于“onboarding process(适职过程、产品熟悉过程)”。

　　omnichannel

　　全渠道

　　The adjective omnichannel is used to refer to ‘a type of retail⁶ which integrates the different methods of shopping available to consumers, e.g. online, in a physical shop, or by phone. The word comes from the combination of omni- (‘all’) and channel. A similar term with a different meaning is multichannel, which refers to something that ‘employs or possesses many television or communications channels’.

　　Omnichannel这一形容词用以指“一种综合了多种顾客购物手段的零售形式”，如网络、实体店、电话零售。这一词由omni-(意为“所有、全部”)和channel(渠道)合并而成。另一个术语"multichannel"与之类似，而意义不同，指“运用或占有多种不同的电视或通信渠道”。

　　data-driven

　　数据驱动

　　With more and more data piling up every day on seemingly all aspects of our lives, a lot more than just business decisions are becoming data-driven, which refers to something ‘determined or dependent on the collection or analysis of data’. From online dating to journalism⁷ to dictionaries, data-driven activities are becoming more and more prevalent.

　　每天，似乎生活的方方面面都有数据在不断堆砌累加，很多不是纯商务性质的决定也越来越趋向数据驱动，即“决定源自或取决于数据收集或数据分析”。从网上相亲到新闻业界再到字典辞书，数据驱动的活动将越发盛行。

1 corporate   

adj.共同的，全体的；公司的，企业的

参考例句：

• This is our corporate responsibility.这是我们共同的责任。
• His corporate's life will be as short as a rabbit's tail.他的公司的寿命是兔子尾巴长不了。

2 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

3 mainstream   

n.（思想或行为的）主流；adj.主流的

参考例句：

• Their views lie outside the mainstream of current medical opinion.他们的观点不属于当今医学界观点的主流。
• Polls are still largely reflects the mainstream sentiment.民调还在很大程度上反映了社会主流情绪。

4 derived   

vi.起源；由来；衍生；导出v.得到( derive的过去式和过去分词 )；（从…中）得到获得；源于；（从…中）提取

参考例句：

• Many English words are derived from Latin and Greek. 英语很多词源出于拉丁文和希腊文。 来自《简明英汉词典》
• He derived his enthusiasm for literature from his father. 他对文学的爱好是受他父亲的影响。 来自《简明英汉词典》

5 physically   

adj.物质上，体格上，身体上，按自然规律

参考例句：

• He was out of sorts physically,as well as disordered mentally.他浑身不舒服，心绪也很乱。
• Every time I think about it I feel physically sick.一想起那件事我就感到极恶心。

6 retail   

v./n.零售；adv.以零售价格

参考例句：

• In this shop they retail tobacco and sweets.这家铺子零售香烟和糖果。
• These shoes retail at 10 yuan a pair.这些鞋子零卖10元一双。

7 journalism   

n.新闻工作，报业

参考例句：

• He's a teacher but he does some journalism on the side.他是教师，可还兼职做一些新闻工作。
• He had an aptitude for journalism.他有从事新闻工作的才能。