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BEP 46 ADV Cold Calling: Getting off to a Good Start

时间：2011-03-21 03:24:01

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（单词翻译）

Today’s lesson is the first in a three-part Business English Pod series on cold calling, the skill of making unsolicited telephone sales calls. Unsolicited means “not asked for.” So cold calling is the skill of making a sales call to someone who is not expecting you.

Cold calling skills are very useful in many parts of business life. To cold call successfully, you need to be persuasive1. And persuasion2 is fundamental to business success, whether you are trying to convince a customer to buy something or your boss or colleagues to accept your point of view.

In today’s listening you’ll here two examples, one bad one good. We’ll listen to the bad one first. Josh Knight3 of Nexus4 Communications International is cold calling Linda Darling, who works for the law firm Drucker and Smythe. So Linda is Josh’s prospect5, or potential customer.


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1 persuasive 0MZxR     
adj.有说服力的，能说得使人相信的
参考例句：
  • His arguments in favour of a new school are very persuasive.他赞成办一座新学校的理由很有说服力。
  • The evidence was not really persuasive enough.证据并不是太有说服力。
2 persuasion wMQxR     
n.劝说；说服；持有某种信仰的宗派
参考例句：
  • He decided to leave only after much persuasion.经过多方劝说，他才决定离开。
  • After a lot of persuasion,she agreed to go.经过多次劝说后，她同意去了。
3 knight W2Hxk     
n.骑士，武士；爵士
参考例句：
  • He was made an honourary knight.他被授予荣誉爵士称号。
  • A knight rode on his richly caparisoned steed.一个骑士骑在装饰华丽的马上。
4 nexus vvHyq     
n.联系；关系
参考例句：
  • Shared ambition is the vital nexus between them.共同的志向是把他们联结在一起的重要纽带。
  • Either way,the nexus between the consumer and consumer prices is important.无论那个方面，消费者与消费价格之间的关系是至关重要的。
5 prospect P01zn     
n.前景，前途；景色，视野
参考例句：
  • This state of things holds out a cheerful prospect.事态呈现出可喜的前景。
  • The prospect became more evident.前景变得更加明朗了。

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