Advertising 登广告 Advertising is only part of the total sales effort ,but it is the part that attracts the most attention. This is natural enough because advertising is designed for just that purp...
The Atlantic Ocean 大西洋 The Atlantic Ocean is one of the oceans that separate the Old World from the New. For centuries it kept the Americas from being discovered by the people of Europe. It is m...
The Moon 月球 We find that the moon is about 239,000 miles (384,551 km) away from the earth, and, to within a few thousand miles, its distance always remains the same. Yet a very little observation...
Improving your Memory 增强记忆力的方法 Psychological research has focused on a number of basic principles that help memory: meaningfulness, organization, association, and visualization. It is...
Short-term Memory 短时记忆 There are two kinds of memory: short-term and long-term. Information in long-term memory can be recalled at a later time when it is needed. The information may be kept for days or weeks. Sometimes information in the long-t...
Do animals Think? 动物也会思考吗？ The question has often been asked, Do animals think? I believe that some of them think a great deal. Many of them are like children in their sports. We notic...
Diamonds 钻石 Diamonds are rare, beautiful, and also quite useful. They are the hardest substance found in nature. That means a diamond can cut any other surface. And only another diamond can make a...
American stores 美国各种类型的商店 In the United States you will find yourself being urged from every page of every newspaper and on practically every television station to buy all kinds of g...
How Dictionaries Are Made 各类词书都是怎样编成的 It is widely believed that every word has a correct meaning, that we learn these meanings mainly from teachers and grammarians, and that dic...
Reading Provides Necessary Survival Skills 博览群书能给你提供种种必要的生存技能 With the coming of the television age and the increasing emphasis on pictures and sound in all quarter...
