Unit 8 The Media After-Class Reading PASSAGE I What Makes TV Most Entertaining? In America, over 98 percent of all households have a radio, and most automobiles are equipped with one. The average Amer...
Unit 8 The Media In-Class Reading It's Radio! The medium that can turn anywhere into somewhere 1 The truth is that radio has not been eclipsed by television and cable and the Internet. In fact, radio...
Unit 7 Today's Youth After-Class Reading PASSAGE I Me, Stuart, Mum and Dad On Saturday, I introduced my parents to Stuart. After he'd left I went back into the kitchen to ask my parents what they thou...
Unit 7 Today's Youth In-Class Reading Profiles of Today's Youth: They Couldn't Care Less 1 John Karras, 28 years old, was in a card shop the other day as the radio, which provides the soundtrack for h...
Unit 6 Advertising Campaigns After-Class Reading PASSAGE I Insights into Advertising Advertising is a universal enterprise. Anyone who watches Chinese TV ads for pills that claim the power to increase...
Unit 6 Advertising Campaigns In-Class Reading Advertising Claims 1 Many people are believers in their own immunity to advertising. These naive inhabitants of consumerland believe that advertising is c...
Unit 5 Appearance After-Class Reading PASSAGE I Dress for Success Since I had very early on discovered that the socioeconomic value of a man's clothing is important in determining his credibility with...
Unit 5 Appearance In-Class Reading Physical Attractiveness 1 What do you look for in a potential date? Sincerity? Good looks? Character? Conversational ability? Asked to rank such attributes, most int...
Unit 4 Honesty After-Class Reading PASSAGE I How Honest Are We? How honest are Asians today? Do people in the region's smaller communities have more integrity than residents of the mega-cities[1]? Wha...
Unit 4 Honesty In-Class Reading Cheating: Alive and Flourishing 1 Trying to get a handle on scholastic cheating is as frustrating as surveying American eating patterns. Everyone says he is watching hi...
