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BEIJING, Jan. 05 (Xinhuanet) -- China's satellite television channels have aired fewer entertainment programs this year as broadcasting watchdog's curbs1 on "excessive entertainment" took effect.
The State Administration of Radio, Film and Television has cut two-thirds of "racy" entertainment programs on China's 34 satellite channels since the campaign began, the spokesperson for the administration said on Tuesday.
Since the regulation took effect on Jan 1, the total number of entertainment programs scheduled for prime-time -7:30 pm to 10 pm - broadcast a week dropped to 38 from 126 at the end of last year, according to a statement from the administration.
Under the regulation, announced in October, each satellite channel can broadcast no more than two entertainment programs a week and the maximum length of the program may not exceed 90 minutes.
The targeted programs, including dating shows, reality talent shows and emotional stories on the administration's list, were deemed "excessive entertainment" and showing "less taste".
"Satellite channels should design programs with innovative2 content, promoting traditional virtues3 and socialist4 core values in their new entertainment programs," the authority said.
The administration considers the move crucial to improving cultural content for the public by offering high-level programs.
Meanwhile, the number of news programs on the satellite channels has grown to 193 a day, 33 percent more than in 2011.
Currently, news programming on each satellite channel has surpassed two hours, and each channel has at least two 30-minute news programs during prime time.
But popular dating shows such as If You Are the One, produced by Jiangsu Satellite TV, and reality shows such as China's Got Talent, aired by Shanghai-based Dragon TV, will remain on during prime time in the weekend.
Li Hao, spokesman for Hunan Satellite TV, a broadcaster famous for its entertainment programs, told China Daily the regulation will improve the quality of entertainment programs.
"We have been exploring how to make entertainment shows more meaningful and valuable," he said, adding that the channel has shortened the length of its two entertainment programs from 110 to 90 minutes.
"We will supervise programs more strictly5, and pay close attention to things such as the clothing and comments of hosts and guests," he added.
Cheng Manli, a media professor at Peking University, welcomed the new regulation to limit "less tasteful" programs involving violence and money worship.
"After all, unhealthy programs may hurt young people who are not able to distinguish right from wrong, which also worries their parents," she said.
However, Yu Guoming, a professor at the School of Journalism6 at Renmin University of China, did not think the regulation was the way to improve cultural development.
"Whether the entertainment program is good or not should be decided7 by viewers' reaction, instead of an administration's evaluation," he said. "Residents are under pressure and need to watch shows to relax in our society."
Yu also said that a good entertainment program should respect residents' taste and give them more viewing choices, or else it could lead to rigid8 restrictions9.
Ma Yuqiang, who runs an online clothing retail10 company, said the new rule will not affect his daily life, because he can watch the entertainment programs that were taken off prime time on the Internet.
"I think the regulation will drive most young people to the Internet," Ma, 26, said.
点击收听单词发音
1 curbs | |
v.限制,克制,抑制( curb的第三人称单数 ) | |
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2 innovative | |
adj.革新的,新颖的,富有革新精神的 | |
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3 virtues | |
美德( virtue的名词复数 ); 德行; 优点; 长处 | |
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4 socialist | |
n.社会主义者;adj.社会主义的 | |
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5 strictly | |
adv.严厉地,严格地;严密地 | |
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6 journalism | |
n.新闻工作,报业 | |
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7 decided | |
adj.决定了的,坚决的;明显的,明确的 | |
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8 rigid | |
adj.严格的,死板的;刚硬的,僵硬的 | |
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9 restrictions | |
约束( restriction的名词复数 ); 管制; 制约因素; 带限制性的条件(或规则) | |
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10 retail | |
v./n.零售;adv.以零售价格 | |
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