雅虎启用新Logo 传递改革决心

 　　雅虎启用新Logo 传递改革决心

        ErinBurnett, Out Front. Weeknights 7, only at CNN.

　　Apparently¹, this logo, which was launched in 2009, is a little stale. So they have launched this logo to replace it. It doesn't seem all that different, still. Yahoo CEO Marissa Mayer swears that lots of thought went into it. She even released this math—heavy blue print—explaining exactly what they changed and why, including the company's very last move which was tilting² the exclamation³ point by nine degrees, just to add a little bit of whimsy⁴. You saw that they are all that writing on the thing. I mean it was apparently a whole weekend to get a nine-degree-shift in an exclamation point.

　　You have to wonder how many software engineers here would take to change a light bulb by Yahoo. All right, all joking aside. Yahoo may have the right idea with the new design, because often we the customers do not like change.

　　Not counting a brief makeover during the 1980s, the Coca-Colalogo has basically not changed over 100 years. And while a rival Pepsi has totally changed its look, Coca is still No.1 by far.

　　But there is one example of a major logo overhaul⁵ that worked.The current FedEx logo you see on the right is drastically different than the original, and it is considered one of the most successful makeovers ever.

　　The most fail—Tropicana orange juice faced a major crisis  when it swapped⁶ out the very popular orange for a glass of juice. I mean,who would think this would cause a problem? It did so. It actually plummeted,no joke. This is why Tropicana’s website now features bottles of orange juice living inside a giant orange. They are so scared to get rid of the orange. Logos matter.

　　So what do you think of the new Yahoo logo? Let us know. OnTwitter, at Erin Burnett or at Out Front.

1 apparently   

adv.显然地；表面上，似乎

参考例句：

• An apparently blind alley leads suddenly into an open space.山穷水尽，豁然开朗。
• He was apparently much surprised at the news.他对那个消息显然感到十分惊异。

2 tilting   

倾斜，倾卸

参考例句：

• For some reason he thinks everyone is out to get him, but he's really just tilting at windmills. 不知为什么他觉得每个人都想害他，但其实他不过是在庸人自扰。
• So let us stop bickering within our ranks.Stop tilting at windmills. 所以，让我们结束内部间的争吵吧！再也不要去做同风车作战的蠢事了。

3 exclamation   

n.感叹号，惊呼，惊叹词

参考例句：

• He could not restrain an exclamation of approval.他禁不住喝一声采。
• The author used three exclamation marks at the end of the last sentence to wake up the readers.作者在文章的最后一句连用了三个惊叹号，以引起读者的注意。

4 whimsy   

n.古怪，异想天开

参考例句：

• They are like oracular messages,but witty-jaunty at times-and sometimes trembling on the edge of whimsy.它们都像神谕，但很机智，有时极其轻快，有时又濒于怪诞。
• He had a whimsy about flying to the moon.他有个想飞上月球的怪念头。

5 overhaul   

v./n.大修，仔细检查

参考例句：

• Master Worker Wang is responsible for the overhaul of this grinder.王师傅主修这台磨床。
• It is generally appreciated that the rail network needs a complete overhaul.众所周知，铁路系统需要大检修。

6 swapped   

交换（工作）( swap的过去式和过去分词 )； 用…替换，把…换成，掉换（过来）

参考例句：

• I liked her coat and she liked mine, so we swapped. 我喜欢她的外套，她喜欢我的外套，于是我们就交换了。
• At half-time the manager swapped some of the players around. 经理在半场时把几名队员换下了场。