北师大版高中英语模块4--Unit 11 The Media Lesson 3-3

[00:01.34]The top advertisers of today
[00:03.69]believe that using humour as well as new
[00:06.04]and unusual ideas to surprise people
[00:08.98]is important in modern advertisements.
[00:11.68]Their aim is to create something
[00:13.23]that has never been seen before
[00:15.45]and is fascinating for people to look at.
[00:18.02]By doing this, they hope to make people forget
[00:20.73]that someone is trying to sell them something!

[00:23.88]However, not all advertising¹
[00:25.78]is about selling products and services
[00:28.02]for a profit.
[00:29.52]Some contemporary advertisements
[00:30.94]mainly aim to make contributions to society.
[00:34.33]There are public advertisements
[00:35.67]which encourage citizens to participate
[00:37.93]in improving their neighbourhood,
[00:39.95]protecting the environment,
[00:41.50]and helping² other people.
[00:43.05]Over the last dacade,
[00:44.38]the government has worked hard
[00:45.73]at using advertisements to educate the public
[00:48.38]on fighting AIDS, saving³ water,
[00:50.57]helping the poor, giving up smoking, etc.
[00:53.69]These advertisements have helped
[00:55.33]to increase public knowledge,
[00:56.93]which has made our society a better place
[00:59.03]for everyone.
[00:59.64]

1 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

2 helping   

n.食物的一份&adj.帮助人的，辅助的

参考例句：

• The poor children regularly pony up for a second helping of my hamburger. 那些可怜的孩子们总是要求我把我的汉堡包再给他们一份。
• By doing this, they may at times be helping to restore competition. 这样一来, 他在某些时候,有助于竞争的加强。

3 saving   

n.节省，节约；[pl.]储蓄金，存款

参考例句：

• Energy saving is term strategic policy of our country.节约能源是我国长期的战略国策。
• Old-fashioned housewives were usually very saving.旧时的家庭主妇通常都很节俭。