VOA 商务英语 lesson14

Dialog 1:
New words: Jeans(牛仔裤),  retail¹ outlet² (零售点)，guilty as charged(所控属实),catalog（邮购）
Market penetration³(市场渗透力)
F: Mr. Gomes. Blue Jeans King. Welcome.
M: what you’ve heard is not true.
F: It’s not true that you sell more jeans than anyone else?
M: True, that’s true.
F: It’s not true that you have more jeans retail outlets⁴ than anyone else?
M: Yes, guilty as charged.
F: It’s not true that your Jeans catalogs are in every home?
M: well, almost every home, we don’t have 100% market penetration.
Q: what does Mr. Gomes sell? ---Blue Jeans.

Dialog 2;
New words: Electronic Commerce.
F: You don’t have 100% market penetration yet?
M: Not yet, but we are working on it.
F: what can I help you toward that goal? What brings you in?
M: We want to go global.
F: You don’t mean more retail outlets?
M: No, we want to sell on the Internet.
F: You are talking about E-commerce. (表示再次确认自己理解无误)
---We want to get into E-commerce.
---You are talking about Internet sales.
M: Precisely⁵, we want to get into (= go into) E-commerce.
Q: what do Mr. Gomes want to get into? ----E-commerce.
Dialog3:
New words: With access to worldwide web, Cybercafe(能上网的咖啡馆)
F: Electronic Commerce will definitely broaden your market.
M: At least to market share with access to Computers.
F: And with access to Worldwide web.
M: With E-commerce, we can reach more people.
F: you can access other markets without opening new stores.
M: Every cyber café is a store.
F: That’s true; anyone can walk into a cyber cafe and log on (log off)
M: Point their browsers⁶ to our website and buy a pair of jeans.
Q: Why do Mr. Homes want to get into E- commerce? ---To broaden the market.

Small talk:---给建议
----You ought to (should) take it easy.
-----Why don’t you take a break?

1 retail   

v./n.零售；adv.以零售价格

参考例句：

• In this shop they retail tobacco and sweets.这家铺子零售香烟和糖果。
• These shoes retail at 10 yuan a pair.这些鞋子零卖10元一双。

2 outlet   

n.出口/路；销路；批发商店；通风口；发泄

参考例句：

• The outlet of a water pipe was blocked.水管的出水口堵住了。
• Running is a good outlet for his energy.跑步是他发泄过剩精力的好方法。

3 penetration   

n.穿透，穿人，渗透

参考例句：

• He is a man of penetration.他是一个富有洞察力的人。
• Our aim is to achieve greater market penetration.我们的目标是进一步打入市场。

4 outlets   

n.出口( outlet的名词复数 )；经销店；插座；廉价经销店

参考例句：

• The dumping of foreign cotton blocked outlets for locally grown cotton. 外国棉花的倾销阻滞了当地生产的棉花的销路。 来自《简明英汉词典》
• They must find outlets for their products. 他们必须为自己的产品寻找出路。 来自《现代汉英综合大词典》

5 precisely   

adv.恰好，正好，精确地，细致地

参考例句：

• It's precisely that sort of slick sales-talk that I mistrust.我不相信的正是那种油腔滑调的推销宣传。
• The man adjusted very precisely.那个人调得很准。

6 browsers   

浏览器

参考例句：

• Three-layer architecture is a model made up of browser, web server and background database server. 这种体系结构是由Browser、Web Server、Database Server组成的浏览器／Web服务器／后台数据库服务器三层模型。 来自互联网
• Another excellent approach is to abandon the browser entirely and, instead, create a non-browser-based, Internet-enabled application. 另一个非常好的方法是干脆放弃浏览器，取而代之，创建一个不基于浏览器，但却是基于互联网的应用。 来自About Face 3交互设计精髓