财富精英励志演讲87:在疯狂中我们看到了天才(7)

 　　So, you're going to see Apple proactively focusing much more on these two markets where it is very relevant. And both of these markets are growing over 20% a year. Now Apple share is shrinking in these markets slowly, but I think you're going to see that stabilize¹ and turn around. And you're going to see Apple grow with these markets, because it's going to do a much better job of focusing where its relevance² is and where its legacies³ lie.

　　所以你将会看到苹果未来在这两个市场积极投入更多精力，这非常重要，这两个市场每年以超过 20%的速度在增长。现在苹果在这两个市场的份额正在慢慢萎缩，但我想你们将会看到它稳定下来并且出现转机。 而且你们会看到苹果将伴随着这两个市场成长。因为苹果将倾注更多精力在其重要领域和其财富所在上。

　　Next: Core assets. As you know, Apple's greatest core asset is you all. It's the group of 20-25 million active users that believe that Apple products and Macintosh is still the best in the world. I don't think we've being doing a good enough job taking care of you. I call the support lines myself. I've gotten very acquainted with the hold signal. And so I think we're going to see some changes there soon, and I apologize for anything in the past.

　　接下来要谈核心资产的问题，正如你们所知，苹果最大的核心资产就是你们所有人，以及2000-2500万的积极使用者，相信苹果的产品，相信Mac电脑仍旧是界上最好的。我觉得我们在这上面做得不够好，我们没有关照好你们。我自己就打过支持热线，我对“请稍候”的提示非常熟悉，因此我想你们很快就会在这一点上看到改变。我为过往的所有事情向你们致歉。

　　What I want to do right now is to get a little more analytical⁴. And I want to say, so we'd from a more analytical standpoint, what are Apple's core assets? And there is two of the main I'll be able to on cover. The first one is the brand itself. And the second is the Mac OS.

　　我现在想马上做的事情就是进行更多的分析。我想说的是，从某个角度分析，苹果的核心资产是什么？有两个我将要说到。其一是品牌本身，第二个就是Mac OS系统。

1 stabilize   

vt.（使）稳定，使稳固，使稳定平衡；vi.稳定

参考例句：

• They are eager to stabilize currencies.他们急于稳定货币。
• His blood pressure tended to stabilize.他的血压趋向稳定。

2 relevance   

n.中肯，适当，关联，相关性

参考例句：

• Politicians' private lives have no relevance to their public roles.政治家的私生活与他们的公众角色不相关。
• Her ideas have lost all relevance to the modern world.她的想法与现代社会完全脱节。

3 legacies   

n.遗产( legacy的名词复数 )；遗留之物；遗留问题；后遗症

参考例句：

• Books are the legacies that a great genius leaves to mankind. 书是伟大的天才留给人类的精神财富。 来自辞典例句
• General legacies are subject to the same principles as demonstrative legacies. 一般的遗赠要与指定数目的遗赠遵循同样的原则。 来自辞典例句

4 analytical   

adj.分析的；用分析法的

参考例句：

• I have an analytical approach to every survey.对每项调查我都采用分析方法。
• As a result,analytical data obtained by analysts were often in disagreement.结果各个分析家所得的分析数据常常不一致。