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(单词翻译:双击或拖选)
Well, about a hundred million of us are gonna watch the Super Bowl tomorrow and according to Nelson, the majority of us, 51% are more interested in the ads than the game. So it’s no wonder why advertisers paid big bucks1 during this time of year, right? Well, that may be changing. Here’s Jeremy Hubbard.
-Here we go.
-Baby.
-What are you doing?
-How about I work this party?
For advertisers, it is still the biggest day of the year.
-Let's kill the quarter!
-We’ve got quarter!
But for tomorrow’s Super Bowl, the buzz isn’t about the ads you will be seeing during the game.
-So, yeah, sorry about last night.
-I just don’t understand why you didn’t call.
It’s the ads you won’t. For the first time in more than 20 years, Pepsi will be a no show, opting2 for a via role campaign promoting charity instead.
-Economies have reckoned heavily with a couple of companies and you got companies
like FedEx and GM, who are long time super bowl fanatics3 that have pulled out because the economy.
It’s not that every company’s pinching penny, even that nearly 3 million dollars for a 30-second spot, the game is sold out with commercials that will, no doubt, have us talking. But now, advertisers are looking for something a little less one-dimensional, the writing is on the wall. Times are changing.Training football for futuristic Disney 3D ads, the first ever of their kind, glare down the thousands of glory eyed New York city commuters.
-It’s like Avatar but in the subway’s tissue.
-Three D outdoor ads are basically the next game. You got a lot of technology out there and advertisers realize that space that they're playing is very crowded.
Why blow the ad budget with a pricey Super Bowl spot?
-Should probably retire after this.
While you can place your ads everywhere, the elevators we ride, the cars we drive pass, where we park, walk and wait, even the food we eat.Yes, that’s Captain Kirk and Mr. Spark, boldly going where no advertiser has gone before. Your Eggo waffles and it’s more hi-tech than ever from touch screens to holograms to augmented4 reality or you can land up a magazine ad with your web cam and magically your computer screen displays another ad of 3D model of this convertible5 or ads that interact with us, take a load off with this bus stop ad for a jam that tells you your weight when you sit down and then there are the via role videos produced by giant corporations.Here, a tattoo6 lover appears to get a permanent pair of sun-glasses, ray ban, of course. As for what we’ll see by the time the next few Super Bowls roll around, remember those ads in minority report. (Lexus) The stuff of science fiction until now, these smart signs in test face now can scan you as you walk by, telling advertisers how old you are, how tall you are and what size clothes you wear. The question is: do we want that?
-I hope they are home.
Remember when it all took and impresses.
-Oh, well, he’s got a stuff thing.
Was the Super Bowl ad with a talking sock?
-Sarah.
We’ll get Morning America, Jeremy Hubbard, ABC news, New York.
-Got it.
收听单词发音 |
1
bucks
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| n.雄鹿( buck的名词复数 )；钱；（英国十九世纪初的）花花公子；（用于某些表达方式）责任v.（马等）猛然弓背跃起( buck的第三人称单数 )；抵制；猛然震荡；马等尥起后蹄跳跃 | |
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2
opting
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| v.选择，挑选( opt的现在分词 ) | |
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3
fanatics
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| 狂热者，入迷者( fanatic的名词复数 ) | |
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4
Augmented
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| adj.增音的 动词augment的过去式和过去分词形式 | |
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5
convertible
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| adj.可改变的，可交换，同意义的；n.有活动摺篷的汽车 | |
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6
tattoo
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| n.纹身，(皮肤上的)刺花纹；vt.刺花纹于 | |
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