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Carlsberg is a Danish brewing2 company founded in Copenhagen in 1847. It was started by J.C. Jacobsen and named after his son Carl. The pH scale, the standard measurement of acidity3, was developed in Carlsberg’s laboratories in 1909. It is currently the world’s fourth largest brewing group. Carlsberg sells 114 million bottles of beer every day across more than 150 markets. The company began exporting beer in 1868 and one hundred years later opened its first overseas brewery4, in Malawi. It currently has dozens of different brands in many countries. Its most famous products are the Carlsberg lager, Special Brew1 (which has a 9% alcohol content) and Elephant beer. Carlsberg has been involved in some memorable5 advertising6, using the slogans "Probably the best beer in the world".
1 brew | |
v.酿造,调制 | |
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2 brewing | |
n. 酿造, 一次酿造的量 动词brew的现在分词形式 | |
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3 acidity | |
n.酸度,酸性 | |
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4 brewery | |
n.啤酒厂 | |
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5 memorable | |
adj.值得回忆的,难忘的,特别的,显著的 | |
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6 advertising | |
n.广告业;广告活动 a.广告的;广告业务的 | |
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