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The Coca-Cola Company is a soft drinks giant that was established in 1886. Its mission is “to strive to refresh the world, inspire moments of optimism and happiness, create value and make a difference”. It often tops the list of being the world’s most recognizable brand. Its iconic Coca Cola drink, also known as Coke, started life as medicine. Today it is one of the biggest selling products on the planet. The company website says its 3,300+ beverages1 are sold in over 200 countries. It sells 1.6 billion drinks a day and employs close to 100,000 people. One secret to the company's phenomenal success is what it calls the 'Coca-Cola system' - the more than 300 worldwide bottling partners that work together to distribute its products. Another is its catchy2 advertising3 slogans, such as “Coke Is It”. Its biggest rival is Pepsi.
1 beverages | |
n.饮料( beverage的名词复数 ) | |
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2 catchy | |
adj.易记住的,诡诈的,易使人上当的 | |
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3 advertising | |
n.广告业;广告活动 a.广告的;广告业务的 | |
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