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(单词翻译:双击或拖选)
Marlboro is the world’s largest selling brand of cigarettes. It is made by the Philip Morris Company, originally a London-based cigarette maker1. Philip Morris named the cigarette after the location of the company’s first factory in London’s Great Marlborough Street. In 1902, Morris created a New York branch to market his brands in the U.S.A. The name changed to become easier to spell and by 1924, Marlboro was advertised as a woman's cigarette. In the 1960s that changed as “Marlboro Man” came along. In America, Marlboro is the number one cigarette brand. In 2009, Marlboro's market share of 42% was larger than its two largest competitors combined. Marlboro had to rebrand products marketed as "Lights” or "Mild” because that gave the impression its cigarettes are safe. Marlboro has been a big sponsor2 of motor racing3 since 1972.
1 maker | |
n.制造者,制造商 | |
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2 sponsor | |
vt.发起,主办;资助;n.发起者,资助人 | |
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3 racing | |
n.竞赛,赛马;adj.竞赛用的,赛马用的 | |
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