公众人物毕业演讲第44期:特斯拉教父伊隆马斯克南加大(3)

 　　So for example at Tesla

　　我想说 在特斯拉

　　we've never spent any money on advertising¹

　　我们从来不花钱做广告

　　We put all of the money into R&D and manufacturing and design

　　我们把所有的钱都用于研发 制造和设计

　　to try to make the car as good as possible

　　尽力让汽车变得更好

　　And I think that's the way to go

　　我认为 公司就该这样

　　For any given company, just keep thinking about

　　任何公司 在任何时候都需要思考

　　are these efforts that people are spending

　　人们花这么多精力做的事

　　are they resulting in a better product or service

　　是否能够让产品或服务变得更好

　　if they're not, stop those efforts

　　如果不能 停止这些尝试

　　And then the final thing is

　　最后我要讲的是

　　don't just follow the trends

　　不要随大流

　　You may have heard me say

　　我经常说

　　it's good to think in terms of the physics approach from first principles

　　这里可以类比从基本原理出发的物理方法

　　which is

　　也就是说

　　rather than reasoning by analogy

　　不要人云亦云

　　you boil things down to the most fundamental truths you can imagine

　　你应当将事物归结到最根本的真理上

　　and you reason up from there

　　从根本出发进行推理

　　This is a good way to figure out if something really make sense

　　这能让你很好地判断 某个想法是否真的行得通

　　or it's just whatever somebody else is doing

　　而不只是别人说可行 那就可行

　　It is hard to think that way. You can't think that way about everything

　　当然 这很难 你不能什么事情都这样考虑

　　It takes a lot of effort, but

　　这需要很多精力 不过

　　if you're trying to do something new, it's the best way to think

　　在创新的时候 这无疑是最好的思维方式

　　And that framework was developed by physicists²

　　物理学界也正是通过这种方式

　　to figure out counterintuitive things

　　推导出了各种不可思议的理论

　　like quantum mechanics

　　例如量子力学

　　It's really a powerful method

　　这无疑是一个很强有力的方法

　　And so that's, and then I think there's a final thing I will encourage you to do

　　我想 我还有一点建议要讲给你们 也就是

　　Now is the time to take risk

　　趁着年轻 勇于冒险

　　You don't have kids

　　你们没有小孩

　　Your obligation... oh, sorry

　　你们的责任… 哦 抱歉

　　Probably not, of course

　　也许有人有孩子

　　but as you get older, your obligations increase

　　不过随着年龄的增长 责任也会随之增长

　　And once you have a family

　　有了家庭之后再去冒险

　　you start taking not just for yourself but for your family as well

　　承担风险的就不是你一个人 而是你全家

　　It gets much harder to do things that might not work out

　　要去冒险做一些可能成不了的事 难度可能会更大

　　So now it's the time to do that before you have those obligations

　　在没有这些责任之前 做这样的事负担会比较小

　　So I want to encourage you to take risks and to do something bold

　　我鼓励大家勇于冒险 胆子放大一些

　　You won't regret it. Thank you

　　你不会后悔的 谢谢

1 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

2 physicists   

物理学家( physicist的名词复数 )

参考例句：

• For many particle physicists, however, it was a year of frustration. 对于许多粒子物理学家来说，这是受挫折的一年。 来自英汉非文学 - 科技
• Physicists seek rules or patterns to provide a framework. 物理学家寻求用法则或图式来构成一个框架。