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More foreign dairy firms have announced plans to cut their baby formula prices in China. It comes after Chinese authorities launched investigations2 over alleged3 price-fixing of a handful of manufacturers.
Despite the promised price cuts, customers remain cautious about what to add to their shopping lists. CRI's Zhang Shuangfeng has more.
U.S based Abbott Laboratories have announced plans to cut prices of their infant-formula brands by between 4-percent and 12-percent.
The announcement comes after Nestle, Danone and Friso released statements saying they would cut the prices of their baby formula.
China's National Development and Reform Commission started an investigation1 last week for possible price fixing among international formula makers4.
So far, only MeadJohnson Nutrition has not issued any price cuts.
Ms Fu is a public relations officer at the company.
"The investigation is ongoing5, and we have submitted related information to the National Development and Reform Commission. We will cooperate with the probe. And since we are a listed company, I can't comment on whether the company will lower the price in the future. So far, we haven't received any notice to adjust our product prices."
Despite the promise of lower prices, customers remain cautious about whether they really can pay less for what they need.
"I read it in the newspaper that there will be a price cut. So I come here to check out. But I don't find the formula I need any cheaper."
"I heard the news, but I haven't checked out the price yet. Sometimes I bought the formula via online shops, it could be cheaper. My boy is now drinking Friso products, and a 900g formula costs about 199 yuan. I hope there will be at least 20-yuan's cut."
Chinese demand for foreign milk formula has risen over the year, with foreign companies accounting6 for half of the top 10-sellers.
Song Liang is a dairy industry researcher with the Distribution Productivity Promotion8 Center of China Commerce.
"In the domestic market, consumers tend to believe that the more expensive the formula is, the safer it will be. It is a lucrative9 industry. There are a huge number of players out there and the competition is fierce. As a result, big firms have invested a large sum in product promotions10. But the increase in costs does not justify11 the companies' practices of overpricing. And the current investigation will serve as a warning for the big players."
However, Song says that the price drop will only be temporary, as there is a huge demand among consumers who take food safety as their priority.
Song is not alone in believing so.
"I haven't heard about the price cut. I bought all the baby formula directly from overseas. Yes, I didn't buy any formula from supermarkets here, because of the concerns for food safety."
Back in 2008, melamine, a type of industrial chemical was detected in domestically produced milk powder, hampering12 consumer's confidence in domestic products.
For CRI, I'm Zhang Shuangfeng.
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1 investigation | |
n.调查,调查研究 | |
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2 investigations | |
(正式的)调查( investigation的名词复数 ); 侦查; 科学研究; 学术研究 | |
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3 alleged | |
a.被指控的,嫌疑的 | |
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4 makers | |
n.制造者,制造商(maker的复数形式) | |
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5 ongoing | |
adj.进行中的,前进的 | |
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6 accounting | |
n.会计,会计学,借贷对照表 | |
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7 margin | |
n.页边空白;差额;余地,余裕;边,边缘 | |
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8 promotion | |
n.提升,晋级;促销,宣传 | |
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9 lucrative | |
adj.赚钱的,可获利的 | |
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10 promotions | |
促进( promotion的名词复数 ); 提升; 推广; 宣传 | |
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11 justify | |
vt.证明…正当(或有理),为…辩护 | |
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12 hampering | |
妨碍,束缚,限制( hamper的现在分词 ) | |
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