经济学人:卢英德掌管下的百事可乐公司

 　　PepsiCo said this week that Indra Nooyi will step down in October after 12 years as chief executive. 百事可乐本周宣布任职百事CEO12年后，卢英德（Indra Nooyi）将于10月辞职。

　　During her tenure¹ revenues rose by 80% to over $63bn, though rival Coca Cola delivered bigger gains in market capitalisation. 在她任职期间，百事收入增长80%，至630多亿美元，虽然其对手可口可乐公司在市场总值中盈利更多。

　　Ms. Nooyi presciently invested in healthier offerings, offsetting² weakness in sales of sugary products. 卢英德很有先见之明，她投资了更加健康的新品，抵消了含糖食品销量上的劣势。

　　She fended³ off activist⁴ investors⁵ who demanded a break-up. 她抵挡住了要求对公司进行拆分的激进投资者。

　　She was one of the first Asian Americans to run an American giant, helping⁶ to shatter a "bamboo ceiling". 她是经营美国巨头公司的首位亚裔美国人之一，并帮助粉碎了公司中的升职障碍。

　　When she took the top job, roughly 2% of Fortune 500 firms were run by women, a figure that has crept up to less than 5% today. 当她接任这份热门职位之时，全球500强公司中，仅有约2%的公司由女性领导。这个数字如今爬升至不到5%。

　　Ramon Laguarta, an inside man at PepsiCo, will succeed her. 百事公司内部人员拉蒙·拉瓜尔塔将接任她的职位。

1 tenure   

n.终身职位；任期；(土地)保有权，保有期

参考例句：

• He remained popular throughout his tenure of the office of mayor.他在担任市长的整个任期内都深得民心。
• Land tenure is a leading political issue in many parts of the world.土地的保有权在世界很多地区是主要的政治问题。

2 offsetting   

n.偏置法v.抵消( offset的现在分词 )；补偿；（为了比较的目的而）把…并列（或并置）；为（管道等）装支管

参考例句：

• Dealers, having concluded a forward contract, should always hedge with an offsetting contract. 外汇经营商在签订了一项远期合同之后总是应进行套头交易签订一项相抵合同。 来自辞典例句
• Where does Germany think offsetting shifts into greater external deficits might occur? 在德国看来，这么大的外部赤字应该转移到哪里？ 来自互联网

3 fended   

v.独立生活，照料自己( fend的过去式和过去分词 )；挡开，避开

参考例句：

• He neatly fended off a jab at his chest. 他利落地挡开了当胸的一击。 来自《简明英汉词典》
• I fended off his sword thrust with my spear. 他一刀砍来，我拿枪架住。 来自《现代汉英综合大词典》

4 activist   

n.活动分子，积极分子

参考例句：

• He's been a trade union activist for many years.多年来他一直是工会的积极分子。
• He is a social activist in our factory.他是我厂的社会活动积极分子。

5 investors   

n.投资者，出资者( investor的名词复数 )

参考例句：

• a con man who bilked investors out of millions of dollars 诈取投资者几百万元的骗子
• a cash bonanza for investors 投资者的赚钱机会

6 helping   

n.食物的一份&adj.帮助人的，辅助的

参考例句：

• The poor children regularly pony up for a second helping of my hamburger. 那些可怜的孩子们总是要求我把我的汉堡包再给他们一份。
• By doing this, they may at times be helping to restore competition. 这样一来, 他在某些时候,有助于竞争的加强。