篮球英文堂 第275期:带你领略NBA的球鞋准则(1)

Today's NBA players are earning tremendous sums of money from their respective teams, but that's not their only revenue stream.

如今的NBA球员从各自的球队获得了丰厚的薪水。但这并不是他们唯一的收入来源。

Many players also get a substantial paycheck from their sneaker deal .

许多球员从他们的球鞋合同中也得到了不菲的收入。

In some cases, that's where players are earning their biggest paycheck.

甚至在某些情况下，球员们往往是从他们的球鞋合同中获得最大的收益。

There are three tiers: signature deals, cash deals and merch deals. Here's a breakdown¹ of each type of deal:

球鞋合同分为三档：签名鞋合同，现金合同和装备合同。以下是每种合约的具体内容。

1.SIGNATURE DEALS

签名鞋合同

According to ESPN sneaker expert Nick DePaula, signature deals typically pay players a base salary

ESPN运动鞋专家尼克·德·保拉(Nick DePaula)称，签名鞋合同通常为玩家

between $5 million and $15 million per year (depending on the player) plus bonuses from a wide variety of incentives².

每年支付500万至1500万美元的基本工资(具体工资取决于球员本身)，外加来自各大品牌的奖金。

These players typically get a five-percent royalty³ on all of their footwear and apparel sales (although the percentage is negotiable).

这些球员们通常还会在他们所有的鞋类和服装销售中获得百分之五的肖像税钱，(具体的税率可以商讨变化)。

When a player has a signature shoe, there's constant communication with the sneaker company to go over ideas, colorways, samples，etcetera.

而当球员有了自己的签名球鞋之后，便会和球鞋公司进行不断的沟通，讨论互相的(关于球鞋设计的)想法或配色，款式等问题。

2.CASH DEALS

现金合同

There are roughly 70-to-100 players around the NBA who are on a cash deal.

现在在NBA大约有70到100名球员已经签了现金合同。

These players canmake anywhere from $200,000to $300,000 per year on the low end and $2 million-to-$3million per year on the high end, per DePaula.

在低端市场，这些球员可以每年得到二十万到三十万左右的收入；而在高端市场，则有两百至三百万元的年收入。(同样据专家尼克·德·保拉所说)

They have a base salary, a wide variety of incentives and a product allowance (that allows them to order gear for free).

这些球员有着基本的工资，各种各样的奖励，以及产品津贴。(这让球员们可以免费订购他们的装备)。

1 breakdown   

n.垮，衰竭；损坏，故障，倒塌

参考例句：

• She suffered a nervous breakdown.她患神经衰弱。
• The plane had a breakdown in the air,but it was fortunately removed by the ace pilot.飞机在空中发生了故障，但幸运的是被王牌驾驶员排除了。

2 incentives   

激励某人做某事的事物( incentive的名词复数 )； 刺激； 诱因； 动机

参考例句：

• tax incentives to encourage savings 鼓励储蓄的税收措施
• Furthermore, subsidies provide incentives only for investments in equipment. 更有甚者，提供津贴仅是为鼓励增添设备的投资。 来自英汉非文学 - 环境法 - 环境法

3 royalty   

n.皇家，皇族

参考例句：

• She claims to be descended from royalty.她声称她是皇室后裔。
• I waited on tables，and even catered to royalty at the Royal Albert Hall.我做过服务生， 甚至在皇家阿伯特大厅侍奉过皇室的人。