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Business Channel 2007-04-13&15

时间:2007-08-02 05:58来源:互联网 提供网友:hogg   字体: [ ]
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    (单词翻译:双击或拖选)
At this year's New York Auto1 Show, GM introduced Americans to three concept cars that were designed in Korea. On this week's "What Works", CNNMoney.com's Peter Valdes-Dapena says we should get ready for more international flavor from Detroit's automakers.

I'm here at the New York Auto Show, and behind me are three small car concept vehicles. These cars were designed in Korea by one of GM's 11 global design centers. And I think one of the reasons that GM brought these cars here is to start getting Americans used to the idea that GM isn't just an American car company, they are a global car company. And if they're gonna be competitive here in America, they need to start bringing in the expertise2 of some of those overseas divisions here to the US. For example, small cars, they're a big deal in Korea, and GM relies on them to develop small car platforms. They're gonna be used not just here, but all over the world.

And this whole global rationalization thing doesn't just apply to engineering. It also applies to design. Both Ford3 and GM now have executives in charge of their entire global design operations. And when GM has a big design job, they now have a competition among design groups from all over the world. When they needed the new look for sedan, and the folks that won the job were Opel designers from Europe. And when they needed the new look for the next generation Buick LaCrosse, Chinese designers actually submitted some very nice ideas. So, the next Buick LaCrosse that comes out may have an interior with a lot of influence from Chinese designers.

What I am not talking about here is the world car. That's the idea that you're gonna have, one car you're gonna build and sell it everywhere in the world. We pretty much know that doesn't work too well anymore. What we are talking about is tapping into expertise of different divisions of the companies from different parts of the world—for example, rear-wheel drived engineering from Australia, maybe small SUVs from Brazil and small cars from Korea—taking that engineering expertise, combining it with the best possible design no matter where in the world that happens to come from, and putting all that together to create the best specific products you can for the different markets that where they fit.

NOTES: 

1. New York International Auto Show

The New York International Auto Show is an annual auto show held in late March or early April. It is usually held at the Jacob Javits Convention Center. It usaually opens on or just before Easter weekend and closes on the first Sunday after Easter.

2. reel-wheel drive

Rear-wheel drive (or RWD for short) is an engine/transmission layout used in automobiles4. RWD typically places the engine in the front of the vehicle, but the front mid-engine, rear mid-engine and rear engine layouts are also used

3. SUV

sport-utility vehicle


点击收听单词发音收听单词发音  

1 auto ZOnyW     
n.(=automobile)(口语)汽车
参考例句:
  • Don't park your auto here.别把你的汽车停在这儿。
  • The auto industry has brought many people to Detroit.汽车工业把许多人吸引到了底特律。
2 expertise fmTx0     
n.专门知识(或技能等),专长
参考例句:
  • We were amazed at his expertise on the ski slopes.他斜坡滑雪的技能使我们赞叹不已。
  • You really have the technical expertise in a new breakthrough.让你真正在专业技术上有一个全新的突破。
3 Ford KiIxx     
n.浅滩,水浅可涉处;v.涉水,涉过
参考例句:
  • They were guarding the bridge,so we forded the river.他们驻守在那座桥上,所以我们只能涉水过河。
  • If you decide to ford a stream,be extremely careful.如果已决定要涉过小溪,必须极度小心。
4 automobiles 760a1b7b6ea4a07c12e5f64cc766962b     
n.汽车( automobile的名词复数 )
参考例句:
  • When automobiles become popular,the use of the horse and buggy passed away. 汽车普及后,就不再使用马和马车了。 来自《简明英汉词典》
  • Automobiles speed in an endless stream along the boulevard. 宽阔的林荫道上,汽车川流不息。 来自《现代汉英综合大词典》
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