Business Channel 2007-08-07&08-09, 诺基亚销售强劲

Script:
You know, the growth really has come across to all sectors¹. We have had continued strong growth in the ermerging, new growth markets. So we have had even increasing amount of devices that have been sold in the low end below 50 million, excuse me, below 50 Euro devices. But also we have had a very good uptake of our products in the mid-range and the high end. So the Nokia N95, multi-media computer, we sold over more than 1.5 million of those very high-featured, high-functioned, and quite frankly² high-priced devices.

Well, that brings me onto, neatly³ on what I was gonna ask you about next which is what the analysts⁴ are very particularly pleased about is the fact that the margins⁶ were quite strong, the profit levels were quite good, can that be maintained though?

Well, I think it is an interesting quarter to dispel⁷ some myths. And in an industry where ASPs are going down, and all the other competitors had declining ASPs, we actually had a slight increase from 89 to 90 Euros. And at the same time we increased market share from 36 to 38 percent, and you saw, you know the profitability, the gross margins were improved for the third straight quarter, operating margin⁵ is running between 18 and 21 percent in our devices businesses. So we have proved that you can take market share, you can be profitable if you have the fundamental underpinnings of the brand, the cost structure and a good distribution that we have across a, a broad product portfolio⁸.

Well, if it's really overlook of your shoulder you may have noticed that the NO.2 spot is now being held by Samsung rather than Motorola, do you see them as in the long term a more formidable competitor than Motorola.

Yeah, we do keep a very close eye on the competitors and we take all of them quite seriously. It remains⁹ a very competitive industry and while Motorola is in a, particularly a downcycle, they haven’t gone away, they haven’t exited the industry, they aren’t going to exit the industry. And sooner or later they will be coming back to some degree. Samsung has overtaken them in the No.2 spot in terms of market share. And, you know, they have had a nice refresh of their portfolio, they provide us good continuing competition. But as you have seen, we have kinda widen the gap between, No.1 and No.2. and for us, uh, we think it’s important to maintain that, that allows us some of the reason why we have been able to consistently deliver better profitability than any of our competitors.

1 sectors   

n.部门( sector的名词复数 )；领域；防御地区；扇形

参考例句：

• Berlin was divided into four sectors after the war. 战后柏林分成了4 个区。 来自《简明英汉词典》
• Industry and agriculture are the two important sectors of the national economy. 工业和农业是国民经济的两个重要部门。 来自《现代汉英综合大词典》

2 frankly   

adv.坦白地，直率地；坦率地说

参考例句：

• To speak frankly, I don't like the idea at all.老实说，我一点也不赞成这个主意。
• Frankly speaking, I'm not opposed to reform.坦率地说，我不反对改革。

3 neatly   

adv.整洁地，干净地，灵巧地，熟练地

参考例句：

• Sailors know how to wind up a long rope neatly.水手们知道怎样把一条大绳利落地缠好。
• The child's dress is neatly gathered at the neck.那孩子的衣服在领口处打着整齐的皱褶。

4 analysts   

分析家，化验员( analyst的名词复数 )

参考例句：

• City analysts forecast huge profits this year. 伦敦金融分析家预测今年的利润非常丰厚。
• I was impressed by the high calibre of the researchers and analysts. 研究人员和分析人员的高素质给我留下了深刻印象。

5 margin   

n.页边空白；差额；余地，余裕；边，边缘

参考例句：

• We allowed a margin of 20 minutes in catching the train.我们有20分钟的余地赶火车。
• The village is situated at the margin of a forest.村子位于森林的边缘。

6 margins   

边( margin的名词复数 )； 利润； 页边空白； 差数

参考例句：

• They have always had to make do with relatively small profit margins. 他们不得不经常设法应付较少的利润额。
• To create more space between the navigation items, add left and right margins to the links. 在每个项目间留更多的空隙，加左或者右的margins来定义链接。

7 dispel   

vt.驱走，驱散，消除

参考例句：

• I tried in vain to dispel her misgivings.我试图消除她的疑虑，但没有成功。
• We hope the programme will dispel certain misconceptions about the disease.我们希望这个节目能消除对这种疾病的一些误解。

8 portfolio   

n.公事包；文件夹；大臣及部长职位

参考例句：

• He remembered her because she was carrying a large portfolio.他因为她带着一个大公文包而记住了她。
• He resigned his portfolio.他辞去了大臣职务。

9 remains   

n.剩余物，残留物；遗体，遗迹

参考例句：

• He ate the remains of food hungrily.他狼吞虎咽地吃剩余的食物。
• The remains of the meal were fed to the dog.残羹剩饭喂狗了。