托福口语练习 目标营销的宣传技巧

Using the professor's examples, explain the advertising¹ technique of target marketing².

请用教授所举案例解释说明目标营销的宣传技巧。

Read a passage about Target Marketing.

请阅读下面这篇关于目标营销的文章。

You will have 45 seconds to read the passage. Begin reading now.

你有45秒的时间阅读文章。现在请开始阅读。

Now listen to part of a lecture on this topic in a marketing class.

请听营销课上关于这个话题的部分内容。

Nowadays something you notice more and more is television commercials that are made specifically for certain television programs.

如今越来越频繁出现在你视线中的就是针对特定电视节目而制作的电视广告。

So, lets say, uh, a company wants to sell a telephone, a cell phone.

比如说，一家公司想要出售手机。

Now during TV shows that young people watch,

那么在年轻人观看的电视节目中，

you know shows with pop music or teen serials³, they create a commercial that emphasizes how fun the phone is.

像有流行音乐的节目或者青少年节目，他们就会播出一则强调那部手机的乐趣的广告。

You know, the phone has bright colors and they show kids having a good time with their friends.

比如说这部手机机身色彩明快啊，还会展示一些孩子们和朋友一起玩手机的画面。

And, well, the company wants the kids watching TV at this time to want to buy this phone,

这家公司希望这个时段在看电视的孩子们会想要购买这部手机，

this phone that's made especially for them.

这部专为他们定制的手机。

But, the same company will make a different commercial to be shown during,

不过，这家公司同时还会制作出另一则不同的广告，

say, a program about business or a business news show.

在比如商务节目或商务新闻节目期间播出。

Now, for this group of people, business people,

那么，为了这群观众——商务人士，

the company will have to show how efficient their phone is,

该公司会展示出他们的产品有多么高效，

how it can handle all business easily and maybe even save money.

能够轻易地处理所有事务，甚至还能省钱。

And here is the thing: it's basically the same phone.

重点是：这基本上是同一部手机。

The company has just made two different commercials to appeal to different groups of people.

只不过这家公司制作了两个不同版本的广告来分别吸引不同群体的顾客。

1 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

2 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

3 serials   

n.连载小说，电视连续剧( serial的名词复数 )

参考例句：

• The computer can alter the serials librarian and produce a bindery notice. 计算机可提醒管理连续出版物的馆员，并制作装订通知。 来自辞典例句
• I realized I have started to like a few of their serials. 我意识到我已开始喜欢上了不少他们的连续剧。 来自互联网