外贸口语一点通第176期:广告营销之杂志广告

 　　Advertisement in a magazine 杂志广告

　　A:How much does it cost if I want to have an advertisement in a magazine?

　　在杂志上做好的广告需要花多少费用？

　　B:That depends on the kind of ads you want to have, for example whether you want to have an ads with colorful pictures or not. Normally, ads in black and white are cheaper.

　　这要取决于做彩色的还是黑白广告。黑白广告比彩色广告费用上要低得多。

　　A:Well, I think we need ads with colorful pictures.

　　哦，我想我需要彩色的广告。

　　B:But it is relatively¹ dearer.

　　但是那样就贵很多了。

　　A:Color advertisement will have a better effect.

　　彩色广告会有一个更好的效果。

　　B:Yes. Maybe at first you can have a few more small ads than several bigger ones.

　　那是的，或许在初期多做小广告比仅做几个大广告要好得多。

　　A:I didn't get what you said.

　　我不明白你的意思。

　　B: I mean if it is under the same condition, the frequency you have for your ads is more important than the specification² of your ads.

　　我是说如果其他情况相同，广告次数比广告规模更重要。

　　A: That sounds very reasonable.

　　那听起来很有道理。

　　1.for example 例如，譬如

　　I know many women who have a career and a family—Allson for example.

　　我知道有许多妇女能事业家庭兼顾——艾莉森就是其中之一。

　　" For example, "If you agree, we can talk to each other with respect in the future.

　　举个例子，“如果你同意，我们以后可以用这种尊重的方式去和对方谈话。

　　If you are walking down the street, for example, and move out of the way so as not to bump into someone, they are influencing your actions when you move inside.

　　例如，当你正在街道上散步，为了不撞上某个人，你绕过他们，其实当你移动的时候，他们正在影响你的行为。

　　2.relatively adv. 相当地；相对地，比较地

　　相对地：

　　Studies show that this leads to greater satisfaction with purchases and people are relatively untroubled by the existence of slightly better options.

　　研究表明这使消费得到了更大的满足感，而人们即使意识到有更好点的选择存在也相对地不以为然。

　　If the treatment is delayed they are relatively ineffective.

　　如果治疗推迟，它们就相对地无效了。

　　相当地：

　　Then these temporarily favored industries will, relatively, have to shrink again, to allow other industries filling other needs to grow.

　　至时，这些兴盛一时的工业必将又复相当地萎缩，而让供应其他需要的其他工业发荣滋长。

　　China's importers are unhappy with the undervalued renminbi — as are officials at the central bank — but both groups are relatively weak.

　　由于被低估的人民币，中国的进口商们是不幸的。央行官员也同样不幸。而且造成所有的团体都是相当地脆弱。

　　比较地：

　　For relatively slow to people , this was not a good game , i do not tempered chaos³ of the mess.

　　对于反应比较慢地人来说，这可不是一个好游戏，不过一会我就乱的一塌糊涂了。

　　The hawks⁴ would like to see the Fed move relatively quickly to tighten⁵ monetary⁶ policy.

　　鹰派们希望看到美联储比较快地转移到紧缩货币政策上来。

1 relatively   

adv.比较...地，相对地

参考例句：

• The rabbit is a relatively recent introduction in Australia.兔子是相对较新引入澳大利亚的物种。
• The operation was relatively painless.手术相对来说不痛。

2 specification   

n.详述；[常pl.]规格，说明书，规范

参考例句：

• I want to know his specification of details.我想知道他对细节的详述。
• Examination confirmed that the quality of the products was up to specification.经检查，产品质量合格。

3 chaos   

n.混乱，无秩序

参考例句：

• After the failure of electricity supply the city was in chaos.停电后，城市一片混乱。
• The typhoon left chaos behind it.台风后一片混乱。

4 hawks   

鹰( hawk的名词复数 )； 鹰派人物，主战派人物

参考例句：

• Two hawks were hover ing overhead. 两只鹰在头顶盘旋。
• Both hawks and doves have expanded their conditions for ending the war. 鹰派和鸽派都充分阐明了各自的停战条件。

5 tighten   

v.(使)变紧；(使)绷紧

参考例句：

• Turn the screw to the right to tighten it.向右转动螺钉把它拧紧。
• Some countries tighten monetary policy to avoid inflation.一些国家实行紧缩银根的货币政策，以避免通货膨胀。

6 monetary   

adj.货币的，钱的；通货的；金融的；财政的

参考例句：

• The monetary system of some countries used to be based on gold.过去有些国家的货币制度是金本位制的。
• Education in the wilderness is not a matter of monetary means.荒凉地区的教育不是钱财问题。