新奇事件簿 百威临时改名"美国"啤酒

One of the word's most famous beer companies is changing the name of its best-selling beer. The company is Anheuser-Busch (AB), which is the USA's largest maker¹ of beer. It is going to change the name of its Budweiser beer to 'America'. The name change will be only for six months, between May 23 and November. A company spokesperson said the name change is to try and increase sales. Budweiser used to be the USA's most popular beer but it has been losing market share for over 25 years. The word 'America' will replace the word 'Budweiser' on its cans. It will also use the same font that AB uses for Budweiser. In addition, the initials "AB" will be replaced by "US".

全球知名啤酒公司旗下品牌更名。它就是美国最大啤酒制造商英博安海斯-布希集团。旗下百威啤酒将更名“美国”。百威计划从5月23日开始更名，更名时间为六个月，到今年11月截止。据集团发言人表示，此举旨在增加销量。百威曾是全美最畅销啤酒，但在过去二十五年里，百威正逐渐失去市场份额。易拉罐上的“百威”标识将换成“美国”。字体与“AB”旗下百威字体保持一致。此外，首字母“AB”也将换成“US”。

The new name and labeling is part of Budweiser’s summer-long campaign called "America is in Your Hands". There are many important national days during the campaign period, starting with the Memorial Day weekend on May 30 and ending with the presidential elections in November. In between are the summer Olympics and Labor² Day. The company wants Americans to feel proud of America both the company and the beer. Budweiser's vice³ president Ricardo Marques said: "Budweiser has always strived to embody⁴ America in a bottle, and we're honoured to salute⁵ this great nation, where our beer has been passionately⁶ brewed⁷ for the past 140 years."

百威发起“美国在你手中”夏季浪潮，新名新标是此项活动的一部分。活动期间，全美将迎来多个重要节日，从5月30日的美国阵亡将士纪念日开始，到11月份的总统大选结束。中间还将经历夏季奥运会和劳动节。无论是公司还是百威，我们都希望激发美国自豪感。百威副总裁里卡多·马奎斯认为：“百威一直希望在啤酒瓶中提现美国精神，对向伟大祖国致敬感到十分荣幸，百威有140年的光辉历史。”

1 maker   

n.制造者，制造商

参考例句：

• He is a trouble maker，You must be distant with him.他是个捣蛋鬼，你不要跟他在一起。
• A cabinet maker must be a master craftsman.家具木工必须是技艺高超的手艺人。

2 labor   

n.劳动，努力，工作，劳工；分娩；vi.劳动，努力，苦干；vt.详细分析；麻烦

参考例句：

• We are never late in satisfying him for his labor.我们从不延误付给他劳动报酬。
• He was completely spent after two weeks of hard labor.艰苦劳动两周后，他已经疲惫不堪了。

3 vice   

n.坏事；恶习；[pl.]台钳，老虎钳；adj.副的

参考例句：

• He guarded himself against vice.他避免染上坏习惯。
• They are sunk in the depth of vice.他们堕入了罪恶的深渊。

4 embody   

vt.具体表达，使具体化；包含，收录

参考例句：

• The latest locomotives embody many new features. 这些最新的机车具有许多新的特色。
• Hemingway's characters plainly embody his own values and view of life.海明威笔下的角色明确反映出他自己的价值观与人生观。

5 salute   

vi.行礼，致意，问候，放礼炮；vt.向…致意，迎接，赞扬；n.招呼，敬礼，礼炮

参考例句：

• Merchant ships salute each other by dipping the flag.商船互相点旗致敬。
• The Japanese women salute the people with formal bows in welcome.这些日本妇女以正式的鞠躬向人们施礼以示欢迎。

6 passionately   

ad.热烈地，激烈地

参考例句：

• She could hate as passionately as she could love. 她能恨得咬牙切齿，也能爱得一往情深。
• He was passionately addicted to pop music. 他酷爱流行音乐。

7 brewed   

调制( brew的过去式和过去分词 )； 酝酿； 沏（茶）； 煮（咖啡）

参考例句：

• The beer is brewed in the Czech Republic. 这种啤酒是在捷克共和国酿造的。
• The boy brewed a cup of coffee for his mother. 这男孩给他妈妈冲了一杯咖啡。 来自《简明英汉词典》