新奇事件簿 遭客户投诉 纸巾生产商变更产品名字

One of the world's biggest makers¹ of tissues is changing the name of one of its products. The company called Kimberly-Clark is putting an end to its Kleenex "Mansize" brand of tissues. This comes after many people complained to the company that the name "Mansize" was sexist. That name has been on the boxes of Kleenex tissues for over 60 years. Kleenex "For Men" tissues were first launched in 1956. They were advertised as an alternative to cotton handkerchiefs. Adverts² said the tissues "stayed strong when wet". The company said that from now, the tissues will be renamed "Extra Large". Many companies around the world are looking at the name of their products to make sure they are not gender³ stereotyping⁴.

世界最大面巾纸制造商之一更改了旗下一款产品的名字。这家名为金佰利停用其纸巾品牌名Kleenex "Mansize"。此前很多人向公司投诉称‘Mansize’这个名字带有性别歧视。该公司使用这个名字已经60多年了。Kleenex “For Men”纸巾于1956年首次推出。广告宣称这款纸巾是棉质手帕的替代品。广告称这种纸巾‘遇水不易破’。该公司表示从现在起，这款纸巾将更名为“Extra Large”。世界很多公司都开始检查他们的产品名字，确保这些名字不存在性别刻板印象。

Kimberly-Clark said it was changing the name of its tissues because its consumer service department had many complaints about the Mansize name. It said: "Kimberly-Clark in no way suggests that being both soft and strong is...exclusively masculine....Nor do we believe that the Mansize branding suggests or endorses⁵ gender inequality." It added: "We remain committed to developing the best possible products for our consumers and we take any feedback extremely seriously." The name change has started an online debate on brand names, company names and sexism. A radio presenter⁶ suggested it was time to rename the store Mothercare as many fathers also look after babies.

金佰利表示更改名字是因为公司客服部接到很多关于Mansize这个名字的投诉。公司表示：“金佰利绝没有暗示柔软和强壮是...男性独有... 公司也不认为Mansize品牌暗示或认可性别不平等。”公司还说道：“我们将继续致力于尽可能为客户开发最好的产品，并认真对待任何反馈。”该产品更名引发了网上关于品牌名、公司名以及性别歧视的讨论。一名电台主持人建议是时候将Mothercare商业的名字也换一换了，因为很有多父亲也在带孩子。

1 makers   

n.制造者，制造商（maker的复数形式）

参考例句：

• The makers of the product assured us that there had been no sacrifice of quality. 这一产品的制造商向我们保证说他们没有牺牲质量。
• The makers are about to launch out a new product. 制造商们马上要生产一种新产品。 来自《简明英汉词典》

2 adverts   

advertisements 广告，做广告

参考例句：

• the adverts on television 电视广告
• The adverts are not very informative. 这些广告并没有包含太多有用信息。

3 gender   

n.（生理上的）性，（名词、代词等的）性

参考例句：

• French differs from English in having gender for all nouns.法语不同于英语，所有的名词都有性。
• Women are sometimes denied opportunities solely because of their gender.妇女有时仅仅因为性别而无法获得种种机会。

4 stereotyping   

v.把…模式化，使成陈规( stereotype的现在分词 )

参考例句：

• I realize that I'm stereotyping. 我认识到我搞的是老一套。 来自辞典例句
• There is none of the gender stereotyping usually evident in school uniforms. 有没有人的性别刻板印象通常是显而易见的。 来自互联网

5 endorses   

v.赞同( endorse的第三人称单数 )；在（尤指支票的）背面签字；在（文件的）背面写评论；在广告上说本人使用并赞同某产品

参考例句：

• There isn't one country in the Middle East that now endorses the Eisenhower Doctrine. 但至今没有一个中东国家认可它。 来自辞典例句
• Whether any of this truly endorses Dr Patel's hypothesis is moot. 这些视频能否真正证明帕特的假设成立还是个未知数。 来自互联网

6 presenter   

n.（电视、广播的）主持人，赠与者

参考例句：

• Most people think being a television presenter is exciting.很多人认为当电视节目主持人是一件刺激的事情。
• The programme dispensed with its most popular presenter.这个节目最受欢迎的主持人被换掉了。