夏说英语新闻晨读 第421期:宝洁申请奇葩商标

 本期内容：

Procter & Gamble has applied¹ to trademark² acronyms⁴ that are common in text speak. If successful, terms including "LOL" (Laugh Out Loud), "NBD" (No Big Deal) and even WTF (What The F**k, too rude to spell out here)could be used to market products. The global household products company applied to use theacronyms in soap, detergents⁶ and air fresheners.

trademark: n. 商标
acronym³: n. 缩写 (首字母缩写)
text: n. 短信息 vt. 给……发短信
market: vt. 推广；营销
detergent⁵: n. 洗涤剂
air freshener: 空气清新剂
jargon⁷: n. 行话；行业术语

1 applied   

adj.应用的；v.应用，适用

参考例句：

• She plans to take a course in applied linguistics.她打算学习应用语言学课程。
• This cream is best applied to the face at night.这种乳霜最好晚上擦脸用。

2 trademark   

n.商标；特征；vt.注册的…商标

参考例句：

• The trademark is registered on the book of the Patent Office.该商标已在专利局登记注册。
• The trademark of the pen was changed.这钢笔的商标改了。

3 acronym   

n.首字母简略词，简称

参考例句：

• That's a mouthful of an acronym for a very simple technology.对于一项非常简单的技术来说，这是一个很绕口的缩写词。
• TSDF is an acronym for Treatment, Storage and Disposal Facilities.TSDF是处理，储存和处置设施的一个缩写。

4 acronyms   

n.首字母缩略词( acronym的名词复数 )

参考例句：

• Scratch the subject of defence and acronyms, abbreviations, and buzzwords fly out. 话题触及国防，缩合字，缩写字和行话就满天飞。 来自《简明英汉词典》
• Some acronyms as scientific terminology are used as a lexical item. 一些科学术语缩写用作词汇项目。 来自互联网

5 detergent   

n.洗涤剂；adj.有洗净力的

参考例句：

• He recommended a new detergent to me.他向我推荐一种新的洗涤剂。
• This detergent can remove stubborn stains.这种去污剂能去除难洗的污渍。

6 detergents   

n.洗涤剂( detergent的名词复数 )

参考例句：

• Such detergents do not yellow the wool as alkali tends to do. 这种洗涤剂不会象碱那样使羊毛发黄。 来自辞典例句
• Development of detergents has required optimization of the surfactants structure. 发展洗涤剂时，要求使用最恰当的表面活性剂结构。 来自辞典例句

7 jargon   

n.术语，行话

参考例句：

• They will not hear critics with their horrible jargon.他们不愿意听到评论家们那些可怕的行话。
• It is important not to be overawed by the mathematical jargon.要紧的是不要被数学的术语所吓倒.