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本期内容:
The No. 1 driver of ice cream cravings is its sweetness, explained Gail Civille, founder2 and president of Sensory3 Spectrum4, a firm that helps companies learn how sensory cues drive consumer perceptions of products. The amount of fat is important, too. To even be called "ice cream," a product must contain at least 10% milk fat, which can come from milk, cream or butter. "The more butterfat, the better the mouth feel," Sweetness — which contributes to the taste variable — and fat — which contributes to texture5 — are key players in the likability of any particular ice cream.
driver: n. 驱动力
craving1: n. 渴望
craving for: 对……的渴望
sensory: adj. 感官的
cue: n. 提示;线索
consumer perception: 消费者认知
contribute to: 是……的原因之一
variable: n. 变量
key player/part: 关键因素
likability: n. 喜爱;可爱度
likable: adj. 可爱的
1 craving | |
n.渴望,热望 | |
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2 Founder | |
n.创始者,缔造者 | |
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3 sensory | |
adj.知觉的,感觉的,知觉器官的 | |
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4 spectrum | |
n.谱,光谱,频谱;范围,幅度,系列 | |
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5 texture | |
n.(织物)质地;(材料)构造;结构;肌理 | |
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