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新闻周刊:国际版抖音上的80岁博主们(1)

时间:2021-11-02 08:35来源:互联网 提供网友:nan   字体: [ ]
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From the culture section

来自文化板块

Some of TikTok's Biggest Stars Are 80-Year-Olds

抖音上的一些大明星都是80岁的老人

BY SARAH DREHER

作者:莎拉·德雷尔

TikTok is where new Gen Z entertainment stars are minted.

抖音是新一代Z世代(1996年以后出生)的娱乐明星的诞生地。

Ambitious young people like 20-year Addison Rae and 16-year-old Charli D'Amelio have been able to amass1 huge audiences on the social media platform (D'Amelio's tops 100 million)

像20岁的艾迪生·雷伊和16岁的查利·达梅里奥这样雄心勃勃的年轻人能够在社交媒体平台(达梅里奥的最高纪录是1亿人)上聚集大量观众,

by dancing, singing, lip-syncing, pulling pranks2, performing skits3 and whatever else they can think of in short videos, most of which last between 15 seconds and a minute.

他们通过跳舞、唱歌、对口型、恶作剧、表演短剧以及他们能想到的任何形式来录制短视频,视频大多持续15秒到1分钟。

Overwhelmingly, it's a place for kids.

绝大多数情况下,这是年轻人的展示平台。

"Most social media is youth-oriented," says TikTok star Steve Austin.

抖音明星史蒂夫·奥斯汀说,“大多数社交媒体是面向年轻人的。”

But maybe not just kids anymore.

但也许其受众不再只有年轻人了。

Austin, for instance is 82 years old and is known to his 1.4 million TikTok fans as "Old Man Steve"

例如,今年82岁的奥斯汀拥有140万抖音粉丝,大家都称他为“史蒂夫老人”。

While not quite in D'Amelio and Rae's league (not yet anyway),

尽管奥斯汀还没有完全达到达梅里奥和雷伊的等级(目前还没有),

Austin and several other older social media stars have developed big TikTok followings over the last few years,

但他和其他几位年纪较大的社交媒体明星在过去几年里已经拥有了大量的抖音粉丝,

with fan bases well into seven or even eight figures.

粉丝数量已经达到了7位数甚至8位数。

Most of them started out posting just for fun, but were lucky enough to go viral.

他们中的大多数一开始上传视频只是为了好玩,但却幸运地走红了。

Some have since turned pro4, leveraging5 their TikTok fame into appearances on other platforms and TV as well as ads and endorsement6 deals.

一些人后来转为专职抖音博主,利用他们在抖音上的名气在其他平台、电视、广告以及代言上亮相。

While they are just as exuberant7 as their young counterparts, TikTok's seniors brings their own touch of sweetness to the medium.

虽然抖音上的老年博主和年轻人一样精力充沛,但他们给抖音带来了他们自己的趣味。

The folks listed below are some of the biggest older TikTok stars—

下面列出的这些人都是一些年纪较大的抖音明星,

but they all seem to think of themselves not so much as budding celebrities8 as virtual grandparents to young followers9.

但他们似乎全都认为自己与其说是崭露头角的名人,不如说是年轻粉丝的线上祖父母。

"I think that it's a great thing for seniors to be able to be on the internet and communicate," Old Man Steve says "I don't think it's just for the young people."

史蒂夫老人说,“我认为老年人能够上网交流是一件很好的事情,我不认为这只是年轻人能做的事情。”

J-Dog @its_j_dog

账号:J-Dog @its_j_dog

2M followers and 83.6M likes

200万粉丝、8360万获赞

Jenny Krupa, 88, of Alberta, Canada has become the TikTok star "J-dog" with the help of her grandson, Skylar Krupa.

加拿大阿尔伯塔省88岁的珍妮·克鲁帕在外孙斯凯拉·克鲁帕的帮助下成为了抖音明星“J-dog”。

They have been making videos together since August 2019.

她们从2019年8月开始一起制作视频。

J-dog is a sassy granny.

J-dog是个时髦的老奶奶。

On Valentine's Day, for instance, she told viewers not to worry about not getting a card.

例如,她在情人节的时候告诉观众不要担心得不到情人节贺卡,

"It's not because no one likes you," she said. "It's probably because you're a loser."

她说,“这不是因为没有人喜欢你,这可能是因为你是一个失败者。”

Skylar Krupa says, "When we started, she wasn't really like that"

斯凯拉·克鲁帕表示,“她刚开始的时候并不是那样的”,

but once the J-dog personality became a viral hit there was no turning back.

当J-dog这个角色大火,她就一去不复返了。

"She liked the attention from it," Skylar says, and now "she's definitely turning into J-dog."

斯凯拉说:“她喜欢得到关注,现在她肯定要变成J-dog了。”

The persona hasn't overwhelmed the person, however.

然而,这个角色并没有让人不知所措。

Skylar says his grandmother was very touched by the online love and support she got from her followers following her husband's death in July.

斯凯拉说,在祖父7月去世后,祖母从粉丝那里得到的网络喜爱和支持让她非常感动。


点击收听单词发音收听单词发音  

1 amass tL5ya     
vt.积累,积聚
参考例句:
  • How had he amassed his fortune?他是如何积累财富的呢?
  • The capitalists amass great wealth by exploiting workers.资本家剥削工人而积累了巨额财富。
2 pranks cba7670310bdd53033e32d6c01506817     
n.玩笑,恶作剧( prank的名词复数 )
参考例句:
  • Frank's errancy consisted mostly of pranks. 法兰克错在老喜欢恶作剧。 来自辞典例句
  • He always leads in pranks and capers. 他老是带头胡闹和开玩笑。 来自辞典例句
3 skits b84e1c3b002c87fa8955ccc4c5e3defc     
n.讽刺文( skit的名词复数 );小喜剧;若干;一群
参考例句:
  • One of these skits, "The King of Beasts" resembles a traditional frontier prank. 一出滑稽短剧《兽王》酷似传统的边疆闹剧。 来自英汉非文学 - 民俗
  • Kids can develop ad campaigns, commercials and skits to illustrate character traits. 孩子们会发动宣传运动,制作广告宣传片和幽默短剧来说明性格品质。 来自互联网
4 pro tk3zvX     
n.赞成,赞成的意见,赞成者
参考例句:
  • The two debating teams argued the question pro and con.辩论的两组从赞成与反对两方面辩这一问题。
  • Are you pro or con nuclear disarmament?你是赞成还是反对核裁军?
5 leveraging c57a4d2d0d4d7cf20e93e33b2873abed     
促使…改变( leverage的现在分词 ); [美国英语]杠杆式投机,(使)举债经营,(使)利用贷款进行投机
参考例句:
  • De-leveraging is a painful process: it has barely begun. 去杠杆化是个痛苦的过程:它才刚刚开始。
  • Archimedes said, saying: Give me a fulcrum, I can leveraging the Earth. 阿基米德说过一句话:给我一个支点,我可以撬动地球。
6 endorsement ApOxK     
n.背书;赞成,认可,担保;签(注),批注
参考例句:
  • We are happy to give the product our full endorsement.我们很高兴给予该产品完全的认可。
  • His presidential campaign won endorsement from several celebrities.他参加总统竞选得到一些社会名流的支持。
7 exuberant shkzB     
adj.充满活力的;(植物)繁茂的
参考例句:
  • Hothouse plants do not possess exuberant vitality.在温室里培养出来的东西,不会有强大的生命力。
  • All those mother trees in the garden are exuberant.果园里的那些母树都长得十分茂盛。
8 celebrities d38f03cca59ea1056c17b4467ee0b769     
n.(尤指娱乐界的)名人( celebrity的名词复数 );名流;名声;名誉
参考例句:
  • He only invited A-list celebrities to his parties. 他只邀请头等名流参加他的聚会。
  • a TV chat show full of B-list celebrities 由众多二流人物参加的电视访谈节目
9 followers 5c342ee9ce1bf07932a1f66af2be7652     
追随者( follower的名词复数 ); 用户; 契据的附面; 从动件
参考例句:
  • the followers of Mahatma Gandhi 圣雄甘地的拥护者
  • The reformer soon gathered a band of followers round him. 改革者很快就获得一群追随者支持他。
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