上海迪士尼：无处不在的中国元素

 With its giant Starbucks, Cheesecake Factory and Wolfgang Puck restaurant, you might for a minute mistake the new Shanghai Disney Resort for Anaheim or Orlando, Fla.

看到最新开张的上海迪士尼乐园里的大型星巴克咖啡店、芝士蛋糕厂和沃尔夫冈帕克餐厅，你可能会瞬间以为这是在美国阿纳海姆或佛罗里达州奥兰多。

But little differences gradually come to light: Squat¹ toilets? Check. “The Lion King” in Mandarin²? Check. Eel³ over rice and Peking duck pizza for lunch? Check and check.

但是细微不同逐步显现：蹲便厕所？看看。中文版《狮子王》？再看看。午餐是鳗鱼饭和北京烤鸭披萨？仔细看看。

So just how Chinese is Shanghai Disney?

那么上海迪士尼乐园有多中国化？

上海迪士尼：无处不在的中国元素

Chinese mainland has long been seen as a different market – less Westernized, and perhaps more sensitive to matters of cultural imperialism⁴. Even in recent years, Chinese authorities have stressed the need to protect “traditional Chinese culture” amid the rising popularity of Western movies, TV shows, music and clothing.

中国大陆一直被看做一个独特的市场：不那么西方化，或许对文化帝国主义更加敏感。近几年，中国当局强调需要在西方电影、电视节目、音乐和服装越来越流行的情况下保护“中国传统文化”。

As the world’s most populous⁵ nation, with a burgeoning⁶ middle class whose numbers may soon rival that of the entire US population, it’s no wonder that Disney has been handling the issue with the utmost delicacy⁷ since reaching a deal for the park in 2009.

中国是世界上人口最多的国家，迅速增长的中产阶级人数很快会赶上美国全部人口，难怪迪士尼自2009年签署乐园协议后一直非常细心地处理这个问题。

Addressing the media Wednesday morning at Shanghai Disney, Iger called his company “invited guests” in China.

迪士尼首席执行官鲍勃?伊格周三上午在上海迪士尼乐园向媒体发表了讲话，他说迪士尼公司是中国的“受邀客人”。

“We didn’t just build Disneyland in China; we built China’s Disneyland,” Iger said. “We want the people who visit here to feel welcome and comfortable. To have a sense that this is their park, imagined, designed and created just for them, from the ground up.”

伊格说：“我们不仅仅是在中国建造迪士尼乐园；我们建造的是中国的迪士尼乐园。我们希望来这里的游客觉得受欢迎，并且感到舒适。感觉到这是他们的乐园，完全是为他们想象、设计和创造的。”

There are further nods to Chinese culture. In front of the Enchanted⁸ Storybook Castle, for example, is a walkway that Disney calls the Garden of the 12 Friends, with a dozen mosaics⁹ featuring characters like Hamm the pig from “Toy Story” and Tigger from “Winnie the Pooh” representing the 12 Chinese zodiac animals.

这里有很多更进一步地致敬中国文化的元素。例如在“奇幻童话城堡”前，是一条迪士尼称作“十二朋友园”的人行道，有12幅马赛克壁画代表中国十二生肖，其中有《玩具总动员》里的小猪火腿和小熊维尼里的跳跳虎。

“There’s more of a Chinese feel to it than to Hong Kong Disney, that’s for sure,” said Stefan Zwanzger, a German theme park expert who runs the website thethemeparkguy.com. “But again, it's a Disney park with Chinese elements here and there.”

经营thethemeparkguy.com网站的德国主题乐园专家斯特凡?茨万茨格说：“毫无疑问，它比香港迪士尼乐园更有中国风情。不过我要再说一遍，这是到处都有中国元素的迪士尼乐园。”

“The castle is not Chinese; Pirates of the Caribbean is not Chinese. The park is not 50% Chinese and 50% American style, it’s 80% Disney and 20% Chinese, or maybe even 90% to 10%, and that's just fine,” Zwanzger added. “Chinese visitors will like it, and so will international travelers.”

茨万茨格补充说：“城堡不是中国的；加勒比海盗不是中国的。乐园不是百分之五十中国百分之五十美国风格，而是百分之八十迪士尼风格和百分之二十中国风格，或者甚至是百分之九十迪士尼风格和百分之十中国风格，这很不错了。中国游客会喜欢这里，国际游客也会喜欢。”

The name of each attraction is translated into Chinese, and narration¹⁰ is in Mandarin. And the food is strongly Chinese; resort managers say 70% of the fare on offer is Chinese, with another 20% categorized as Asian. That means it’s easier to find Kung Pao chicken for lunch than, say, a hot dog.

每个景点的名字都翻译成了中文，景点的简介也使用了中文。食物也很有中国特色；景区管理人员说，所销售的食物中七成是中餐，还有两成是亚洲食物。这意味着午餐时更容易吃上宫保鸡丁，而不是热狗。

1 squat   

v.蹲坐，蹲下；n.蹲下；adj.矮胖的，粗矮的

参考例句：

• For this exercise you need to get into a squat.在这次练习中你需要蹲下来。
• He is a squat man.他是一个矮胖的男人。

2 Mandarin   

n.中国官话，国语，满清官吏；adj.华丽辞藻的

参考例句：

• Just over one billion people speak Mandarin as their native tongue.大约有十亿以上的人口以华语为母语。
• Mandarin will be the new official language of the European Union.普通话会变成欧盟新的官方语言。

3 eel   

n.鳗鲡

参考例句：

• He used an eel spear to catch an eel.他用一只捕鳗叉捕鳗鱼。
• In Suzhou,there was a restaurant that specialized in eel noodles.苏州有一家饭馆，他们那里的招牌菜是鳗鱼面。

4 imperialism   

n.帝国主义，帝国主义政策

参考例句：

• They held the imperialism in contempt.他们鄙视帝国主义。
• Imperialism has not been able to subjugate China.帝国主义不能征服中国。

5 populous   

adj.人口稠密的，人口众多的

参考例句：

• London is the most populous area of Britain.伦敦是英国人口最稠密的地区。
• China is the most populous developing country in the world.中国是世界上人口最多的发展中国家。

6 burgeoning   

adj.迅速成长的，迅速发展的v.发芽，抽枝( burgeon的现在分词 )；迅速发展；发（芽），抽（枝）

参考例句：

• Our company's business is burgeoning now. 我们公司的业务现在发展很迅速。 来自《简明英汉词典》
• These efforts were insufficient to contain the burgeoning crisis. 这些努力不足以抑制迅速扩散的危机。 来自辞典例句

7 delicacy   

n.精致，细微，微妙，精良；美味，佳肴

参考例句：

• We admired the delicacy of the craftsmanship.我们佩服工艺师精巧的手艺。
• He sensed the delicacy of the situation.他感觉到了形势的微妙。

8 enchanted   

adj. 被施魔法的，陶醉的，入迷的 动词enchant的过去式和过去分词

参考例句：

• She was enchanted by the flowers you sent her. 她非常喜欢你送给她的花。
• He was enchanted by the idea. 他为这个主意而欣喜若狂。

9 mosaics   

n.马赛克( mosaic的名词复数 )；镶嵌；镶嵌工艺；镶嵌图案

参考例句：

• The panel shows marked similarities with mosaics found elsewhere. 这块嵌板和在其他地方找到的镶嵌图案有明显的相似之处。 来自《简明英汉词典》
• The unsullied and shining floor was paved with white mosaics. 干净明亮的地上镶嵌着白色图案。 来自辞典例句

10 narration   

n.讲述，叙述；故事；记叙体

参考例句：

• The richness of his novel comes from his narration of it.他小说的丰富多采得益于他的叙述。
• Narration should become a basic approach to preschool education.叙事应是幼儿教育的基本途径。