CCTV9英语新闻11月：“黑色星期五”,美国零售商如何度过

High-end US retailers¹ have been playing it cool, with many stores avoiding the Black friday bargain hunt altogether. There may be a few discounts but they’re small and selective. However, shoppers have still been coming through the doors.

 

High-end US retailers have been playing it cool, with many stores avoiding the Black friday bargain hunt altogether.

 

While the discounters and mid² market retailers scream for attention from shoppers on Black Friday- offering bargain basement prices to folks desperate for deals- at the high end- they can afford to take the high road.

"The upper income folks they are benefitting not only from these improvements in the housing market, but especially the improvements that we have seen in terms of stocks. And so the upscale market, the upscale retailers, they are going to have a very good holiday season." Ken³ Goldstein, The Conference Board said.

The stock market is at record highs- with the Dow up about 20 percent this year.

That’s putting a lot more cash in some people’s pockets.

 

High-end US retailers have been playing it cool, with many stores avoiding the Black friday bargain hunt altogether.

 

Black Friday is practically invisible at many of these pricey stores- where jewelry⁴ and high end audio equipment still drew in shoppers.

Some of those shoppers had come from nearby stores that were offering discounts - something high end retailers can play to their advantage says Milton Pedraza, CEO of the Luxury Institute.

"What they are hoping is that they are going to get part of the overflow⁵. That people will go shopping, and that they will then come into their stores, not necessarily looking for a bargain and because they have gotten bargains at Best Buy and other places, but just to buy because they are out there, because they have a high energy a lot of adrenaline going through and therefore they will buy vigorously. " Milton Pedraza said.

Pedraza says look for technology and jewelry to be hot sellers- and for tight inventories⁶ from the top names- keeping their goods exclusive, and their profits intact.

 

1 retailers   

零售商，零售店( retailer的名词复数 )

参考例句：

• High street retailers reported a marked increase in sales before Christmas. 商业街的零售商报告说圣诞节前销售量显著提高。
• Retailers have a statutory duty to provide goods suitable for their purpose. 零售商有为他们提供符合要求的货品的法定义务。

2 mid   

adj.中央的，中间的

参考例句：

• Our mid-term exam is pending.我们就要期中考试了。
• He switched over to teaching in mid-career.他在而立之年转入教学工作。

3 ken   

n.视野，知识领域

参考例句：

• Such things are beyond my ken.我可不懂这些事。
• Abstract words are beyond the ken of children.抽象的言辞超出小孩所理解的范围.

4 jewelry   

n.（jewllery）（总称）珠宝

参考例句：

• The burglars walked off with all my jewelry.夜盗偷走了我的全部珠宝。
• Jewelry and lace are mostly feminine belongings.珠宝和花边多数是女性用品。

5 overflow   

v.(使)外溢，(使)溢出；溢出，流出，漫出

参考例句：

• The overflow from the bath ran on to the floor.浴缸里的水溢到了地板上。
• After a long period of rain,the river may overflow its banks.长时间的下雨天后，河水可能溢出岸来。

6 inventories   

n.总结( inventory的名词复数 )；细账；存货清单（或财产目录）的编制

参考例句：

• In other cases, such as inventories, inputs and outputs are both continuous. 在另一些情况下，比如存货，其投入和产出都是持续不断的。
• The store must clear its winter inventories by April 1st. 该店必须在4月1日前售清冬季存货。