欧美人文风情第115篇:比稿到底是什么?

 In the design world, SPEC Work is short for SPECULATIVE¹ Work. 在设计的世界里，SPEC Work是比稿的缩写。

And that means...ugh... It's kinda like when you, ugh... It basically means working for free. 而那意味着...啊...它有点像是当你，啊...基本上意思是指免费工作。

It usually comes in two forms. 它通常有两种形式。

One. A client asks several designers or design firms to complete part of a new project. 一、客户要求几位设计师或设计公司完成新计画的一个部分。

The client picks one winner, gives them the job and the others go home with nothing for their hard work. 客户挑出一位赢家，给他们这份工作然后其他人回家吃自己。

Two. A client starts a contest, and gathers submissions² from hundreds if not thousands of designers. 二、客户办一场竞赛，从即使没有数千也有数百位的设计师中，收集作品。

They pick one winner, pay a modest fee, and the rest go home with nothing for their hard work. 他们选出一位赢家，付不多的费用，而其他人回家吃自己。

So what's wrong with this? 所以这有什么问题？

If you are a client, the best design work should come out of a healthy relationship with the designer, 如果你是客户，最棒的设计工作应该从和设计师良好的关系中产生，

where your needs and wants are understood, and ideas are developed with you from the ground up. 你的需求都被理解，而构想是你们一起从根本发展出来的。

Just because you get lots of free designs doesn't mean any of them are good, 只因为你得到了很多免费设计不代表它们就是好设计，

and in fact, many may be blatant³ rip⁴ offs. 而事实上，可能有很多设计是公然的剽窃。

Spec contests have actually created an underground system, 事实上，比稿竞赛已经创造了一个台面下的系统，

whereby⁵ some unscrupulous designers will quickly enter as many as possible, 有些无耻的设计师尽可能地快速投入大量作品，

as they copy work from the web and present it as their own. 像是从网路抄袭下来当作他们自己的。

So that new logo of yours, may actually already be someone else's. 所以你的新商标，可能真的已经是别人的。

If you are a designer, you just shouldn't work for established companies for free, period. 如果你是位设计师，你不应该帮已成立的公司免费工作，就这么简单。

If you need to build up your portfolio⁶, there are other ways. 如果你需要建立自己的作品集，有别的方法。

Design for a local charity, or your friend's new business, or just spend the time creating your own projects. 帮当地的慈善机构设计，或你朋友的新创事业，或就去花时间创作你自己的计划。

SPEC Work would seem absurd⁷ in most other professional industries. 比稿在大部分其他专业领域中好像很荒谬。

Could you ask several chefs to prepare your next meal for free, and then only pay for the best one? 你能够要求几位大厨免费帮你准备下一餐，然后只付钱给最棒的一位吗？

Could you hold a contest and get hundreds of lawyers to write your will, 你能够办一场竞赛找来数百位律师写你的遗嘱，

and then only pick and reward one? Didn't think so! 然后只选一个付钱吗？我不认为如此!

Perhaps it's time we start to treat designers, you know...just like everyone else. 也许该是时候开始对待我们的设计师，你知道...像对待所有其他人一样。

Think about it! 想想看吧!

 

1 speculative   

adj.思索性的，暝想性的，推理的

参考例句：

• Much of our information is speculative.我们的许多信息是带推测性的。
• The report is highly speculative and should be ignored.那个报道推测的成分很大，不应理会。

2 submissions   

n.提交( submission的名词复数 )；屈从；归顺；向法官或陪审团提出的意见或论据

参考例句：

• The deadline for submissions to the competition will be Easter 1994. 递交参赛申请的截止时间为1994年的复活节。 来自辞典例句
• Section 556(d) allows the agency to substitute written submissions for oral direct testimony in rulemaking. 第五百五十六条第（四）款准允行政机关在规则制定中用书面提交材料替代口头的直接证言。 来自英汉非文学 - 行政法

3 blatant   

adj.厚颜无耻的；显眼的；炫耀的

参考例句：

• I cannot believe that so blatant a comedy can hoodwink anybody.我无法相信这么显眼的一出喜剧能够欺骗谁。
• His treatment of his secretary was a blatant example of managerial arrogance.他管理的傲慢作风在他对待秘书的态度上表露无遗。

4 rip   

n.拉裂，破绽，激流，浪荡子；vt.撕裂，激昂地说，贬损；vi.裂开，仓促地冲过...

参考例句：

• He had seen the rip in the book.他看到了书里的裂缝。
• I tried not to rip the paper as I unwrapped it.我把纸打开的时候，尽量不把它撕破。

5 whereby   

adv.靠什么，靠那个

参考例句：

• Whereby shall we know her?我们靠什么认出她呢？
• Whereby I saw that he was angry.由那一点我看出他生气了。

6 portfolio   

n.公事包；文件夹；大臣及部长职位

参考例句：

• He remembered her because she was carrying a large portfolio.他因为她带着一个大公文包而记住了她。
• He resigned his portfolio.他辞去了大臣职务。

7 absurd   

adj.荒谬的，荒诞的，荒唐可笑的，不合理的

参考例句：

• It is ridiculously absurd to believe that the number 13 is unlucky.相信数字13是个不吉祥的数字是荒唐可笑的。
• It was absurd of you to do such a thing.你做那样的事是愚蠢的。