商业周刊:让女性能够安全约会的社交应用(10)

"We're not here to capitalize on equality," Wolfe Herd¹ said about Bumble's marketing².

“我们来这里不是为了利用平等，”沃尔夫·赫德谈到Bumble的市场营销时说，

"We don't need to slap 'The Future is Female' on a T-shirt and put it on our store." It had, however, posted the phrase to Instagram.

“我们不需要在t恤上贴上‘未来属于女性’的字样，然后把它放进我们的商店。”不过，该公司已经将这句短语发布到Instagram上了。

Around this time, the company also announced new antiharassment features.

大约在这个时候，公司还宣布了新的反骚扰功能。

In 2016 it banned shirtless mirror selfies ("offensive"), nude³ or underwear shots ("bad manners"), and shirtless or bikini photos taken indoors ("too similar to underwear").

2016年，它禁止不穿上衣的自拍（“冒犯”），禁止裸照或内衣照（“不礼貌”），禁止在室内拍摄无上装照片或比基尼照（“与内衣太相似”）。

A year later it outlawed⁴ hate speech and symbols as defined by the Anti-Defamation League and implemented⁵ photo verification to reduce catfishing.

一年后，它取缔了由反诽谤联盟界定的仇恨言论和符号，并实施照片验证，以减少网络自夸行为。

(Sharon Stone was briefly⁶ kicked off Bumble in December when a user flagged her unverified account as a fake.)

（去年12月，Bumble暂时暂停了莎朗·史东使用其应用，当时有一名用户将她未经核实的帐户标记为虚假照片。）

After a string of mass shootings in 2018, Bumble banned photos of guns.

在2018年一系列大规模枪击事件之后，Bumble禁止发布枪支照片。

Every time the app rolled out a feature, it got great press—and, at least once, violent threats from readers of neo-Nazi website the Daily Stormer.

每次这款应用推出一项功能，都会受到媒体的广泛关注。至少有一次，新纳粹网站《每日风暴报》（Daily Stormer）的读者发出了暴力威胁。

As with the message-first feature, it's hard to tell if these policies or new platforms helped women.

与“信息第一”的功能一样，很难说这些政策或新平台是否对女性有所帮助。

For example, Bumble announced Bizz in 2017 with a Wired UK cover and a dinner party in New York.

例如，Bumble在2017年发布Bizz时，登上了《连线英国》（Wired UK）的封页，还在纽约举行了晚宴。

Kate Hudson and Karlie Kloss were there. Pop singer Fergie performed.

凯特·哈德森和凯莉·克洛斯当时都在场，流行歌手黑眼豆豆主唱菲姬做了表演。

Wolfe Herd gave a speech about power lunches and old boys' clubs and how Bizz would give women agency over their jobs in the way Bumble had put them in charge of their relationships.

沃尔夫·赫德发表了一篇关于权力午餐和老男孩校友俱乐部的演讲，以及Bizz将如何像Bumble让女性为自己的关系负责一样，为她们的工作提供代理。

On Instagram the company said, "We're challenging sexism in the workplace." But when I tried it, I couldn't figure out how it was challenging anything.

在Instagram上，该公司表示：“我们正在挑战职场上的性别歧视。”但当我进行尝试时，我不知道它是如何挑战其它东西的。

For one thing, Bizz looked like a dating app; my face was more prominent than my professional credentials⁷.

首先，Bizz看起来像一个约会应用；我的脸比职业证书更显眼。

The people swiping right on my profile were overwhelmingly men whose careers had nothing to do with mine. One guy offered free Pilates classes.

在我的个人资料上划过的人，绝大多数是那些与我的职业无关的人。有个人提供免费的普拉提课程，

Another said he was a "celebrity⁸ manager" and that I should swipe left if I was "boring and easily intimidated⁹."

另一个说他是“明星经纪人”，如果我“令人厌烦而且容易被吓到”，我应该向左滑；

A third wanted to "connect with people who have innovative¹⁰ and creative ideas" and also sell me on his restaurant-recommendation app.

第三个人说想“与拥有创新、创意想法的人联系”，还想向我推销他的一款餐厅推荐应用。

A fourth said he ran his parents' family-owned business but wouldn't say what it was.

第四个人说，他经营着父母的家族企业，但不愿透露是什么企业。

1 herd   

n.兽群，牧群；vt.使集中，把…赶在一起

参考例句：

• She drove the herd of cattle through the wilderness.她赶着牛群穿过荒野。
• He had no opinions of his own but simply follow the herd.他从无主见，只是人云亦云。

2 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

3 nude   

adj.裸体的；n.裸体者，裸体艺术品

参考例句：

• It's a painting of the Duchess of Alba in the nude.这是一幅阿尔巴公爵夫人的裸体肖像画。
• She doesn't like nude swimming.她不喜欢裸泳。

4 outlawed   

宣布…为不合法（outlaw的过去式与过去分词形式）

参考例句：

• Most states have outlawed the use of marijuana. 大多数州都宣布使用大麻为非法行为。
• I hope the sale of tobacco will be outlawed someday. 我希望有朝一日烟草制品会禁止销售。

5 implemented   

v.实现( implement的过去式和过去分词 )；执行；贯彻；使生效

参考例句：

• This agreement, if not implemented, is a mere scrap of paper. 这个协定如不执行只不过是一纸空文。 来自《现代汉英综合大词典》
• The economy is in danger of collapse unless far-reaching reforms are implemented. 如果不实施影响深远的改革，经济就面临崩溃的危险。 来自辞典例句

6 briefly   

adv.简单地，简短地

参考例句：

• I want to touch briefly on another aspect of the problem.我想简单地谈一下这个问题的另一方面。
• He was kidnapped and briefly detained by a terrorist group.他被一个恐怖组织绑架并短暂拘禁。

7 credentials   

n.证明，资格，证明书，证件

参考例句：

• He has long credentials of diplomatic service.他的外交工作资历很深。
• Both candidates for the job have excellent credentials.此项工作的两个求职者都非常符合资格。

8 celebrity   

n.名人，名流；著名，名声，名望

参考例句：

• Tom found himself something of a celebrity. 汤姆意识到自己已小有名气了。
• He haunted famous men, hoping to get celebrity for himself. 他常和名人在一起, 希望借此使自己获得名气。

9 intimidated   

v.恐吓；威胁adj.害怕的；受到威胁的

参考例句：

• We try to make sure children don't feel intimidated on their first day at school. 我们努力确保孩子们在上学的第一天不胆怯。
• The thief intimidated the boy into not telling the police. 这个贼恫吓那男孩使他不敢向警察报告。 来自《简明英汉词典》

10 innovative   

adj.革新的，新颖的，富有革新精神的

参考例句：

• Discover an innovative way of marketing.发现一个创新的营销方式。
• He was one of the most creative and innovative engineers of his generation.他是他那代人当中最富创造性与革新精神的工程师之一。