亚马逊计划推出"线上下单线下取货"服务

 　　Amazon may be be taking steps to move its grocery business into new territory: drive-up grocery hubs, which would give it a new slice of the highly competitive, $800 billion grocery market.

　　电商巨头亚马逊正逐渐开拓旗下的实体店业务新市场：设立枢纽提货点，这将使得亚马逊能在美国如今具有8000亿美元的火热零售市场分一杯羹。

　　Planning documents and local business-news point to three possible locations for the "click and collect" sites: San Carlos and Sunnyvale, Calif., as well as Amazon's hometown of Seattle.

　　根据规划文件及当地的商业新闻指出，目前有三个可能推出"点击取货”服务的地方:分别是加利福尼亚州的圣卡洛斯和森尼维尔，另外还有亚马逊的总部所在地西雅图。

　　The new locations would allow customers to buy online and then pick up the groceries, eliminating the need for Amazon to deliver perishable¹ items. They would complement² Amazon's current grocery offerings, Amazon Fresh and Prime Now.

　　新的地点将满足客户网上下单，之后实体店取货的需求。这不仅解决了易变质物品的物流难题，而且有助于弥补线下实体店、Amazon Fresh和Prime Now的物流能力不足的问题。

　　亚马逊计划推出"线上下单线下取货"服务

　　"It's very appealing. You can shop at home or at your desk, and then on the way home from work or picking up the kids you just swing by and they bring you out your groceries," Phil Lempert, a food marketing³ expert based in Los Angeles。

　　洛杉矶一位名叫菲尔·伦珀特的食品市场分析专家表示："这种运营方式十分具有吸引力，顾客可以在家或者公司完成下单，在下班回家路上或者去接孩子的途中，顺便到实体店取走自己的商品。”

　　It's already tested the business with two services where it takes care of the delivery: the company's Amazon Fresh offers full-service grocery delivery in Seattle, southern and northern California and New York City. Its Prime Now, a two-hour delivery for more limited grocery items, is available in 25 markets in the United States.

　　亚马逊先前一直对于这种商业模式在物流运输方面的服务进行试验：一种是在西雅图、加利福尼亚的南北部和纽约市里推出的Amazon Fresh，承担实体店的所有货运服务；另一种则时在全美25个市场推出Prime Now，对于易变质物品的两小时送达服务。

　　That's a different model from the possible "click and collect” sites, which are already popular via other retailers⁵ in Europe and the United Kingdom, said Michelle Beeson, a retail⁴ commerce analyst⁶ with Forrester based in London.

　　总部位于伦敦的弗瑞斯特研究公司的一名名叫米歇尔·比森的零售商业分析员表示："在欧洲和英国，一种类似于这种"点击取货”的模式已经在各大零售商流行开来。”

　　Getting Americans to buy their groceries from Amazon would tie younger consumers to the company and give the data-voracious tech company even more insight into households.

　　使美国大众适应在亚马逊的线下实体店购物，将使年轻人与这家公司的联系更加紧密，同时也使得像亚马逊这样依赖数据的科技公司更深入了解家庭消费领域。

1 perishable   

adj.（尤指食物）易腐的，易坏的

参考例句：

• Many fresh foods are highly perishable.许多新鲜食物都极易腐败。
• Fruits are perishable in transit.水果在运送时容易腐烂。

2 complement   

n.补足物，船上的定员；补语；vt.补充，补足

参考例句：

• The two suggestions complement each other.这两条建议相互补充。
• They oppose each other also complement each other.它们相辅相成。

3 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

4 retail   

v./n.零售；adv.以零售价格

参考例句：

• In this shop they retail tobacco and sweets.这家铺子零售香烟和糖果。
• These shoes retail at 10 yuan a pair.这些鞋子零卖10元一双。

5 retailers   

零售商，零售店( retailer的名词复数 )

参考例句：

• High street retailers reported a marked increase in sales before Christmas. 商业街的零售商报告说圣诞节前销售量显著提高。
• Retailers have a statutory duty to provide goods suitable for their purpose. 零售商有为他们提供符合要求的货品的法定义务。

6 analyst   

n.分析家，化验员；心理分析学家

参考例句：

• What can you contribute to the position of a market analyst?你有什么技能可有助于市场分析员的职务？
• The analyst is required to interpolate values between standards.分析人员需要在这些标准中插入一些值。