乔布斯传 第153期:"1984"起惊雷(2)

 But he also realized, deep inside, that he had increasingly abandoned the hacker¹ spirit.

但他内心深处意识到，自己正日益摒弃黑客精神。

Some might even accuse him of selling out.

有些人甚至指责乔布斯出卖了黑客精神。

When Wozniak held true to the Homebrew ethic² by sharing his design for the Apple I for free,

当沃兹尼亚克秉承家酿计算机俱乐部的准则，免费分享自己对Apple I电脑的设计时，

it was Jobs who insisted that they sell the boards instead.

乔布斯坚持将产品（主板）卖给俱乐部的成员。

He was also the one who, despite Wozniak's reluctance³, wanted to turn Apple into a corporation

尽管沃兹尼亚克不愿意，但乔布斯想让苹果成为一家商业公司，让它上市，

and not freely distribute stock options to the friends who had been in the garage with them.

而不是无偿地向曾在车库里一起奋战的朋友分发股票期权。

Now he was about to launch the Macintosh, a machine that violated many of the principles of the hacker's code:

现在，乔布斯要推出麦金塔电脑，他很清楚这一产品违背了黑客信条的许多原则。

It was overpriced; it would have no slots,

麦金塔电脑的价格过高，不设插槽，

which meant that hobbyists could not plug in their own expansion cards or jack⁴ into the motherboard to add their own new functions;

这样电脑爱好者就无法插入自己的扩展卡或在主板上添加自己期望的新功能。

双语有声读物 乔布斯传

and it took special tools just to open the plastic case.

光是打开塑料外壳就需要用到特殊工具。

It was a closed and controlled system, like something designed by Big Brother rather than by a hacker.

麦金塔电脑是一个封闭和受控的系统，它更像是“老大哥”设计的东西，而非出自黑客之手。

So the "1984" ad was a way of reaffirming, to himself and to the world, his desired self-image.

因此，乔布斯希望通过“1984”广告片向自己和世界重新确立他所希冀的自我形象。

The heroine, with a drawing of a Macintosh emblazoned on her pure white tank top, was a renegade out to foil the establishment.

广告中的女主角是意图挫败老大哥世界的反叛者，她穿着纯白色背心，上面印有一台麦金塔电脑。

By hiring Ridley Scott, fresh off the success of Blade Runner, as the director,

刚刚凭借《银翼杀手》一片大获成功的雷德利·斯科特被乔布斯起用，作为广告片的导演。

Jobs could attach himself and Apple to the cyberpunk ethos of the time.

乔布斯借此可以将自己和苹果公司与那个时代的赛博朋克精神联系起来。

With the ad, Apple could identify itself with the rebels and hackers⁵ who thought differently,

通过这则广告，苹果公司能够在那帮想法与众不同的叛道者和黑客之中获得认同，

and Jobs could reclaim⁶ his right to identify with them as well.

而乔布斯也能重塑自己的形象。

Sculley was initially⁷ skeptical⁸ when he saw the storyboards,

斯卡利最初看到故事脚本时持怀疑态度，

but Jobs insisted that they needed something revolutionary.

但乔布斯坚持认为，他们需要具有革命性的东西。

He was able to get an unprecedented⁹ budget of $750,000 just to film the ad,

他得以拿到一笔空前的预算--75万美元来拍摄广告。

which they planned to premiere during the Super Bowl.

他们计划在超级碗比赛期间首映

Ridley Scott made it in London using dozens of real skinheads among the enthralled¹⁰ masses listening to Big Brother on the screen.

雷德利·斯科特在伦敦完成了广告片的拍摄，为了表现群众如痴如醉聆听老大哥在屏幕上讲话的场面，他找来了数十个真正的光头来拍摄这一幕。

A female discus thrower was chosen to play the heroine.

女主角的扮演者是一位女子铁饼运动员。

Using a cold industrial setting dominated by metallic¹¹ gray hues¹², Scott evoked¹³ the dystopian aura of Blade Runner.

广告片以金属灰色调为主，渲染了一种冷漠的工业环境背景，斯科特以此诱发人们联想到《银翼杀手》的反乌托邦氛围。

Just at the moment when Big Brother announces "We shall prevail!"

当老大哥在屏幕上宣布“我们必胜！”之时，

the heroine's hammer smashes the screen and it vaporizes in a flash of light and smoke.

女主角的锤子击碎了屏幕，一切在一阵光和烟雾中消失。

1 hacker   

n.能盗用或偷改电脑中信息的人，电脑黑客

参考例句：

• The computer hacker wrote that he was from Russia.这个计算机黑客自称他来自俄罗斯。
• This site was attacked by a hacker last week.上周这个网站被黑客攻击了。

2 ethic   

n.道德标准，行为准则

参考例句：

• They instilled the work ethic into their children.他们在孩子们的心中注入了职业道德的理念。
• The connotation of education ethic is rooted in human nature's mobility.教育伦理的内涵根源于人本性的变动性。

3 reluctance   

n.厌恶，讨厌，勉强，不情愿

参考例句：

• The police released Andrew with reluctance.警方勉强把安德鲁放走了。
• He showed the greatest reluctance to make a reply.他表示很不愿意答复。

4 jack   

n.插座，千斤顶，男人；v.抬起，提醒，扛举；n.（Jake）杰克

参考例句：

• I am looking for the headphone jack.我正在找寻头戴式耳机插孔。
• He lifted the car with a jack to change the flat tyre.他用千斤顶把车顶起来换下瘪轮胎。

5 hackers   

n.计算机迷( hacker的名词复数 )；私自存取或篡改电脑资料者，电脑“黑客”

参考例句：

• They think of viruses that infect an organization from the outside.They envision hackers breaking into their information vaults. 他们考虑来自外部的感染公司的病毒，他们设想黑客侵入到信息宝库中。 来自《简明英汉词典》
• Arranging a meeting with the hackers took weeks againoff-again email exchanges. 通过几星期电子邮件往来安排见面，他们最终同意了。 来自互联网

6 reclaim   

v.要求归还，收回；开垦

参考例句：

• I have tried to reclaim my money without success.我没能把钱取回来。
• You must present this ticket when you reclaim your luggage.当你要取回行李时，必须出示这张票子。

7 initially   

adv.最初，开始

参考例句：

• The ban was initially opposed by the US.这一禁令首先遭到美国的反对。
• Feathers initially developed from insect scales.羽毛最初由昆虫的翅瓣演化而来。

8 skeptical   

adj.怀疑的，多疑的

参考例句：

• Others here are more skeptical about the chances for justice being done.这里的其他人更为怀疑正义能否得到伸张。
• Her look was skeptical and resigned.她的表情是将信将疑而又无可奈何。

9 unprecedented   

adj.无前例的，新奇的

参考例句：

• The air crash caused an unprecedented number of deaths.这次空难的死亡人数是空前的。
• A flood of this sort is really unprecedented.这样大的洪水真是十年九不遇。

10 enthralled   

迷住，吸引住( enthrall的过去式和过去分词 )； 使感到非常愉快

参考例句：

• The child watched, enthralled by the bright moving images. 这孩子看着那明亮的移动的影像，被迷住了。
• The children listened enthralled as the storyteller unfolded her tale. 讲故事的人一步步展开故事情节，孩子们都听得入迷了。

11 metallic   

adj.金属的；金属制的；含金属的；产金属的；像金属的

参考例句：

• A sharp metallic note coming from the outside frightened me.外面传来尖锐铿锵的声音吓了我一跳。
• He picked up a metallic ring last night.昨夜他捡了一个金属戒指。

12 hues   

色彩( hue的名词复数 )； 色调； 信仰； 观点

参考例句：

• When the sun rose a hundred prismatic hues were reflected from it. 太阳一出，更把它映得千变万化、异彩缤纷。
• Where maple trees grow, the leaves are often several brilliant hues of red. 在枫树生长的地方，枫叶常常呈现出数种光彩夺目的红色。

13 evoked   

[医]诱发的

参考例句：

• The music evoked memories of her youth. 这乐曲勾起了她对青年时代的回忆。
• Her face, though sad, still evoked a feeling of serenity. 她的脸色虽然悲伤，但仍使人感觉安详。