乔布斯传 第517期:白鲸的白(5)

 The television ads showed the iconic silhouettes¹ dancing to songs picked by Jobs, Clow, and Vincent. 电视广告决定使用乔布斯、克劳和文森特商定的舞者的剪影，配合着背景音乐。

"Finding the music became our main fun at our weekly marketing² meetings," said Clow. 克劳说："选择音乐成为了我们每周营销会议的主要乐趣。

"We'd play some edgy³ cut, Steve would say, 'I hate that,' and James would have to talk him into it." 我们会播放一些很前卫的音乐，史蒂夫会说‘我讨厌这个’，然后詹姆斯就会去说服他。"

The ads helped popularize many new bands, most notably⁴ the Black Eyed Peas; 苹果广告让很多新乐队流行起来，最著名的例子就是"黑眼豆豆"，

the ad with "Hey Mama" is the classic of the silhouettes genre⁵. 那首《嗨，妈妈》就是这一系列广告的经典。

When a new ad was about to go into production, 当一则新广告进入制作环节时，

Jobs would often have second thoughts, call up Vincent, and insist that he cancel it. 乔布斯经常会动摇，他会打电话给文森特，坚持说要取消这个广告。

"It sounds a bit poppy" or "It sounds a bit trivial," he would say. "Let's call it off." 他会说，"这听起来有些浮夸或者"这有点儿普通"，"我们取消吧"。

James would get flustered⁶ and try to talk him around. "Hold on, it's going to be great," he would argue. 詹姆斯会一阵慌乱，但仍努力劝说乔布斯："要坚定，这会是一个很棒的广告。"

Invariably Jobs would relent, the ad would be made, and he would love it. 乔布斯每次都会妥协，然后广告继续制作，最后他还是会喜欢它。

 

1 silhouettes   

轮廓( silhouette的名词复数 )； （人的）体形； （事物的）形状； 剪影

参考例句：

• Now that darkness was falling, only their silhouettes were outlined against the faintly glimmering sky. 这时节两山只剩余一抹深黑，赖天空微明为画出一个轮廓。 来自汉英文学 - 散文英译
• They could see silhouettes. 他们能看得见影子的。

2 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

3 edgy   

adj.不安的；易怒的

参考例句：

• She's been a bit edgy lately,waiting for the exam results.她正在等待考试结果，所以最近有些焦躁不安。
• He was nervous and edgy, still chain-smoking.他紧张不安，还在一根接一根地抽着烟。

4 notably   

adv.值得注意地，显著地，尤其地，特别地

参考例句：

• Many students were absent,notably the monitor.许多学生缺席，特别是连班长也没来。
• A notably short,silver-haired man,he plays basketball with his staff several times a week.他个子明显较为矮小，一头银发，每周都会和他的员工一起打几次篮球。

5 genre   

n.(文学、艺术等的)类型，体裁，风格

参考例句：

• My favorite music genre is blues.我最喜欢的音乐种类是布鲁斯音乐。
• Superficially,this Shakespeare's work seems to fit into the same genre.从表面上看， 莎士比亚的这个剧本似乎属于同一类型。

6 flustered   

adj.慌张的；激动不安的v.使慌乱，使不安( fluster的过去式和过去分词)

参考例句：

• The honking of horns flustered the boy. 汽车喇叭的叫声使男孩感到慌乱。 来自《现代英汉综合大词典》
• She was so flustered that she forgot her reply. 她太紧张了，都忘记了该如何作答。 来自辞典例句