乔布斯传 第643期:可以打电话的iPod(3)

Another motivator was the potential market.

另一个动力是潜在的市场。

More than 825 million mobile phones were sold in 2005, to everyone from grammar schoolers to grandmothers.

2005年，全球手机销量超过8.25亿部，消费者从小学生直至上了年纪的祖母。

Since most were junky, there was room for a premium¹ and hip² product, just as there had been in the portable music-player market.

由于大多数手机都很烂，因此一款优质时髦的手机会有市场空间，就像之前在便携式音乐播放器市场一样。

At first he gave the project to the Apple group that was making the AirPort wireless³ base station,

起初，乔布斯把这个项目交给了研发AirPort无线基站的团队，

on the theory that it was a wireless product.

理由是该手机是一款无线产品。

But he soon realized that it was basically a consumer device, like the iPod, so he reassigned it to Fadell and his teammates.

但是他很快意识到，这实际上是一款消费类电子设备，和iPod—样，于是又将该项目重新分配给法德尔及其团队。

Their initial approach was to modify the iPod.

他们最初设想在iPod的基础上制作一款手机。

They tried to use the trackwheel as a way for a user to scroll⁴ through phone options and, without a keyboard, try to enter numbers.

他们想让使用者用滚轮选择手机功能，并且不用键盘就能输入数字。

It was not a natural fit.

但这样的设计并不自然。

"We were having a lot of problems using the wheel,

“使用滚轮有很多问题，

especially in getting it to dial phone numbers," Fadell recalled. "It was cumbersome⁵."

尤其是拨号的时候，”法德尔回忆说，“会很麻烦。”

It was fine for scrolling⁶ through an address book, but horrible at inputting⁷ anything.

用滚轮浏览通讯簿很方便，但是想输入点儿什么就很不方便。

The team kept trying to convince themselves that users would mainly be calling people who were already in their address book,

团队一直在努力让自己相信，人们的电话主要是打给已经存储在通讯簿里的人，

but they knew that it wouldn't really work.

但是他们知道，这样其实是行不通的。

At that time there was a second project under way at Apple: a secret effort to build a tablet computer.

当时，苹果还有一个项目处于进行中：秘密打造一款平板电脑。

In 2005 these narratives⁸ intersected, and the ideas for the tablet flowed into the planning for the phone.

2005年，项目组之间互相交流后，平板电脑的理念融入了手机计划之中。

In other words, the idea for the iPad actually came before, and helped to shape, the birth of the iPhone.

换言之，iPad的想法实际上先于iPhone出现，并且帮助塑造了iPhone。

1 premium   

n.加付款；赠品；adj.高级的；售价高的

参考例句：

• You have to pay a premium for express delivery.寄快递你得付额外费用。
• Fresh water was at a premium after the reservoir was contaminated.在水库被污染之后，清水便因稀而贵了。

2 hip   

n.臀部，髋；屋脊

参考例句：

• The thigh bone is connected to the hip bone.股骨连着髋骨。
• The new coats blouse gracefully above the hip line.新外套在臀围线上优美地打着褶皱。

3 wireless   

adj.无线的；n.无线电

参考例句：

• There are a lot of wireless links in a radio.收音机里有许多无线电线路。
• Wireless messages tell us that the ship was sinking.无线电报告知我们那艘船正在下沉。

4 scroll   

n.卷轴，纸卷；(石刻上的)漩涡

参考例句：

• As I opened the scroll,a panorama of the Yellow River unfolded.我打开卷轴时，黄河的景象展现在眼前。
• He was presented with a scroll commemorating his achievements.他被授予一幅卷轴，以表彰其所做出的成就。

5 cumbersome   

adj.笨重的，不便携带的

参考例句：

• Although the machine looks cumbersome,it is actually easy to use.尽管这台机器看上去很笨重，操作起来却很容易。
• The furniture is too cumbersome to move.家具太笨，搬起来很不方便。

6 scrolling   

n.卷[滚]动法，上下换行v.（电脑屏幕上）从上到下移动（资料等），卷页( scroll的现在分词 )；（似卷轴般）卷起；（像展开卷轴般地）将文字显示于屏幕

参考例句：

• Another important detail required by auto-scrolling is a time delay. 自动滚屏需要的另一个重要细节是时间延迟。 来自About Face 3交互设计精髓
• In 2D visualization and drawing applications, vertical and horizontal scrolling are common. 在二维的可视化及绘图应用中，垂直和水平滚动非常普遍。 来自About Face 3交互设计精髓

7 inputting   

v.把…输入电脑( input的现在分词 )

参考例句：

• Micro-motor drive, open the door by inputting the password. 微电机驱动，输入密码，箱门开启。 来自互联网
• In charge of matching and inputting invoice in SAP system. 负责在SAP系统内匹配及输入发票信息。 来自互联网

8 narratives   

记叙文( narrative的名词复数 )； 故事； 叙述； 叙述部分

参考例句：

• Marriage, which has been the bourne of so many narratives, is still a great beginning. 结婚一向是许多小说的终点，然而也是一个伟大的开始。
• This is one of the narratives that children are fond of. 这是孩子们喜欢的故事之一。