世界500强CEO访谈 第17期:惠普马克赫德 技术环境至关重要(2)

 　　Reporter: Tell us about the new data warehousing and CRM products and solutions we can expect to see coming from Teradata Division in the near future.

　　记者：告诉我们在不久的将来，我们可以期待在Teradata部门看到有关于新的数据库存和客户管理的产品和解决方案。

　　Hurd: This spring we have a number of promising¹ enhancements and additions to our solutions. In March we announced the availability of Teradata CRM Version 4.0. This product integrates NCR’s Relationship Optimizer² product line with the analytics and campaign management products of Ceres, a company NCR acquired in April 2000. This new CRM product suite³ takes full advantage of the valuable customer information in a company’s data warehouse⁴, presenting marketers with analysis, action, evaluation⁵ and learning from within one tool. In early April we launched the newest version of Teradata E-Business Analytics, which enhances BroadVision’s suite of E-business applications. This product will allow businesses to tap into the information they gather from click stream analysis and transactions to provide personalized offers online.Also in April we announced Teradata Warehouse 6.1, which includes our new Teradata Miner data mining software. This release provides additional capabilities⁶ for businesses to develop active data warehouses⁷. Active data warehousing is a new trend in decision support; it involves making the insights from the data warehouse available in real time to thousands of users.

　　赫德：今年春天，我们对方案进行了很多提高和补充。3月份我们宣布了Teradata客户管理第4版的可行性，这个产品将NCR的关系优化器生产线和解析学以及Ceres的竞争管理产品结合起来，其中Ceres是NCR在2000年4 月收购的一个公司。这个新的客户管理产品的开发人员充分利用了数据库存宝贵的客户信息，向市场上的商人们展示出了集分析、行动、估价和学习于一身的产品。4月初，我们推出了Teradata最新版本，提高了宏道的电子商务套件的商业应用性。该产品将允许企业打入他们的资料，从点击流分析和交易的集合中，提供个性化在线服务。同样在4月份，我们宣布推出Teradata数据仓库6.1，其中包括我们的新Teradata的矿工数据挖掘软件。此版本为企业提供额外的功能，即发展动态数据仓库。动态数据仓库反映了支持决策的新趋势，它涉及到将对数据仓库的深刻见解实时提供给数千名用户。

　　Reporter: Tell us more about active data warehousing.

　　记者：请跟我们说一下有关动态数据库存的问题。

　　Hurd: Active data warehousing is our vision for the future of decision support. We see a trend in data warehousing away from using these systems just to generate reports for top management. The future of data warehousing involves not only using the system for strategic decision-making but putting the company’s data in the hands of front line employees, allowing them to make quick and informed decisions. To accomplish this, companies require a data warehouse that can load data quickly and handle thousands of complex queries⁸ coming from thousands of users. Today we are helping⁹ customers implement¹⁰ data warehouses with these characteristics.

　　赫德：动态数据仓库，是我们对决策支持的未来的憧憬。我们看到数据仓库的趋势是避免使用这些系统，只是为了生成最高管理层报告。未来的数据仓库不仅涉及利用系统进行战略决策，还有将该公司的资料提供给一线员工，能让他们作出迅速和明智的决定。为实现这一目标，公司需要一个数据仓库，能够快速加载数据，解决来自上千用户的数以千计的复杂问题。现在我们正在帮助顾客执行有这些特色的数据仓库。

1 promising   

adj.有希望的，有前途的

参考例句：

• The results of the experiments are very promising.实验的结果充满了希望。
• We're trying to bring along one or two promising young swimmers.我们正设法培养出一两名有前途的年轻游泳选手。

2 optimizer   

[计] 优化程序；[化] 最优控制，最优控制器

参考例句：

• The optimizer transparently rewrites the request to use the materialized view. 物化视图作为复制品，提供了数据的本地访问。 来自互联网
• Bitmap indexes are integrated with the Oracle optimizer and execution engine. 位图索引是集成在Oracle的优化器和运行执行引擎中的。 来自互联网

3 suite   

n.一套(家具)；套房；随从人员

参考例句：

• She has a suite of rooms in the hotel.她在那家旅馆有一套房间。
• That is a nice suite of furniture.那套家具很不错。

4 warehouse   

n.仓库；vt.存入仓库

参考例句：

• We freighted the goods to the warehouse by truck.我们用卡车把货物运到仓库。
• The manager wants to clear off the old stocks in the warehouse.经理想把仓库里积压的存货处理掉。

5 evaluation   

n.估价，评价；赋值

参考例句：

• I attempted an honest evaluation of my own life.我试图如实地评价我自己的一生。
• The new scheme is still under evaluation.新方案还在评估阶段。

6 capabilities   

n.能力( capability的名词复数 )；可能；容量；[复数]潜在能力

参考例句：

• He was somewhat pompous and had a high opinion of his own capabilities. 他有点自大，自视甚高。 来自辞典例句
• Some programmers use tabs to break complex product capabilities into smaller chunks. 一些程序员认为，标签可以将复杂的功能分为每个窗格一组简单的功能。 来自About Face 3交互设计精髓

7 warehouses   

仓库，货栈( warehouse的名词复数 )

参考例句：

• The whisky was taken to bonded warehouses at Port Dundee. 威士忌酒已送到邓迪港的保稅仓库。
• Row upon row of newly built warehouses line the waterfront. 江岸新建的仓库鳞次栉比。

8 queries   

n.问题( query的名词复数 )；疑问；询问；问号v.质疑，对…表示疑问( query的第三人称单数 )；询问

参考例句：

• Our assistants will be happy to answer your queries. 我们的助理很乐意回答诸位的问题。
• Her queries were rhetorical,and best ignored. 她的质问只不过是说说而已，最好不予理睬。 来自《简明英汉词典》

9 helping   

n.食物的一份&adj.帮助人的，辅助的

参考例句：

• The poor children regularly pony up for a second helping of my hamburger. 那些可怜的孩子们总是要求我把我的汉堡包再给他们一份。
• By doing this, they may at times be helping to restore competition. 这样一来, 他在某些时候,有助于竞争的加强。

10 implement   

n.(pl.)工具，器具；vt.实行，实施，执行

参考例句：

• Don't undertake a project unless you can implement it.不要承担一项计划，除非你能完成这项计划。
• The best implement for digging a garden is a spade.在花园里挖土的最好工具是铁锹。