世界500强CEO访谈 第18期:惠普马克赫德 技术环境至关重要(3)

 　　Reporter: Tell us about your customers? What industries do you target?

　　记者：跟我们谈一下您的顾客可以吗？您的目标产业是什么呢？

　　Hurd: We, ve had a great deal of success with major global retailers¹, but we also have customers who are leading the banking², airline，telecommunications, insurance，manufacturing，energy, and entertainment industries, plus several of the most successful e-businesses. To be more specific, our customers include six of the top seven airlines, six of the top 10 retailers, six of the top nine communications companies, more than 40% of the largest US manufacturers and the world’s leading banks. These customers include Royal Bank of Canada, Delta³ Air Lines, Qantas, SBC, Taiwan Cellular⁴, UnumProvident, Samsung Life Insurance, Edison Mission Energy, Harrah’s Entertainment, Federal Express, Shanghai Stock Exchange, Travelocity, E-TRADE, and MatchLogic.

　　赫德：我们与全球主要零售商的合作取得了很大的成功，但是我们也有作为银行、航空、电信、保险、制造业、能源、娱乐行业，以及最成功的电子商务企业等行业领导这类的客户。具体说来，我们的客户包括排名前7的航空公司中的6个，前10零售商中的6个，前9位的通信公司中的6个，以及超过40%的美国最大的制造商和全球领先的银行。这些客户包括加拿大皇家银行、德尔塔航空公司、SBC通信、台湾大哥大、普诚、三星生命保险、爱迪生团能源、哈拉娱乐公司、联邦快递、上海证券交易所、Travelocity公司、电子贸易和MatchLogic等很多企业。

　　Reporter: Do you consider IBM and Oracle⁵ your main competitors? How do you stack up against them?

　　记者：你们是把IBM和甲骨文作为最主要的竞争对手吗？你们是如何积蓄力量与他们进行竞争的呢？

　　Hurd: We do consider IBM and Oracle as our main data warehousing competitors, although we don’t compete with them in every product area. We feel we compare very favorably to these two competitors, especially when it comes to the ability to grow without boundaries. We are often brought in by companies to replace systems that were originally built on IBM or Oracle technology. Also, we feel we have an advantage in our specialization on data warehousing and decision support. Our competition doesn't have the same focus, evidenced by the fact they promote online transaction processing systems, which can’t really handle the data loads or process the complexity⁶ of queries⁷ our database can. We’re especially proud of the industry recognition we’ve gained in the past year with our customers. The world’s largest commercial Teradata user, SBC Communications，led five out of six categories in a recent database scalability survey by analyst⁸ firm Winter Corporation. The Data Warehousing Institute recognized Teradata customer Harrah's Entertainment as its 2000 Leadership in Data Warehousing Award winner.

　　赫德：我们的确把IBM和甲骨文看作数据仓库的竞争对手，但不是在每个产品领域之间我们都存在竞争。相较这两个竞争对手，尤其是相较于他们无界限的增长能力的方面，我们觉得自己很有优势。我们的技术也常常被一些公司引进，以取代那些原本建立在IBM或甲骨文技术基础之上的系统。此外，我们认为我们有数据仓库和决策支持专业化的优势。我们的竞争不会有相同的焦点，因为事实上，他们推销网上交易处理系统，而该系统并不能像我们的数据库一样真正处理数据负载或处理复杂的查询。尤其感到自豪的是在过去的一年中我们得到了客户的产业认可。通过Winter公司近期的可扩展性调查，世界上最大的商业Teradata用户，SBC通信公司主导了6个类别的数据库分析公司中的5个。数据仓库研究所确认其2000年的数据仓库奖得主为领导Teradata的客户哈拉娱乐公司。

　　Reporter: How would you summarize the benefits you bring to customers?

　　记者：那您给顾客们所带来的益处是什么呢？

　　Hurd: We help them drive growth. And we make them smarter with better decision-making against a single view of the business. We cannot say that we are the best but we are always trying our best to bring benefits to the customers.

　　赫德：我们帮助他们推动增长。我们让他们更好地作出明智的决定，而不只是单一的业务决策。我们虽然不是做得最好的，但是我们一直都在尽力以给顾客带来好处。

1 retailers   

零售商，零售店( retailer的名词复数 )

参考例句：

• High street retailers reported a marked increase in sales before Christmas. 商业街的零售商报告说圣诞节前销售量显著提高。
• Retailers have a statutory duty to provide goods suitable for their purpose. 零售商有为他们提供符合要求的货品的法定义务。

2 banking   

n.银行业，银行学，金融业

参考例句：

• John is launching his son on a career in banking.约翰打算让儿子在银行界谋一个新职位。
• He possesses an extensive knowledge of banking.他具有广博的银行业务知识。

3 delta   

n.（流的）角洲

参考例句：

• He has been to the delta of the Nile.他曾去过尼罗河三角洲。
• The Nile divides at its mouth and forms a delta.尼罗河在河口分岔，形成了一个三角洲。

4 cellular   

adj.移动的；细胞的，由细胞组成的

参考例句：

• She has a cellular telephone in her car.她的汽车里有一部无线通讯电话机。
• Many people use cellular materials as sensitive elements in hygrometers.很多人用蜂窝状的材料作为测量温度的传感元件。

5 oracle   

n.神谕，神谕处，预言

参考例句：

• In times of difficulty,she pray for an oracle to guide her.在困难的时候，她祈祷神谕来指引她。
• It is a kind of oracle that often foretells things most important.它是一种内生性神谕，常常能预言最重要的事情。

6 complexity   

n.复杂(性)，复杂的事物

参考例句：

• Only now did he understand the full complexity of the problem.直到现在他才明白这一问题的全部复杂性。
• The complexity of the road map puzzled me.错综复杂的公路图把我搞糊涂了。

7 queries   

n.问题( query的名词复数 )；疑问；询问；问号v.质疑，对…表示疑问( query的第三人称单数 )；询问

参考例句：

• Our assistants will be happy to answer your queries. 我们的助理很乐意回答诸位的问题。
• Her queries were rhetorical,and best ignored. 她的质问只不过是说说而已，最好不予理睬。 来自《简明英汉词典》

8 analyst   

n.分析家，化验员；心理分析学家

参考例句：

• What can you contribute to the position of a market analyst?你有什么技能可有助于市场分析员的职务？
• The analyst is required to interpolate values between standards.分析人员需要在这些标准中插入一些值。