世界500强CEO访谈 第46期:戴尔集团迈克尔 我回来了(3)

 　　Reporter: Most of your growth, though, is likely to come in quickly developing countries like China. What is your strategy¹ there?

　　记者：戴尔公司的发展壮大很大程度上依赖于其在发展中国家，比如中国，您在那里的策略是什么呢？

　　Dell: We just introduced a new product for $349. It’s a very basic PC—not expandable. But if you want to do basic functions like get on the Internet, do word processing, e-mail, spreadsheets，that sort of thing, it works² just fine. It’s for the new PC buyer-we are talking about the next billion computers—and they’re coining in China and India, Brazil, Turkey, and Russia. There is a lot of opportunity there.

　　戴尔：我们刚推出了一款价值349美元的新产品。那是一款非常基础的个人计算机，是不可扩展的。但是如果你想进行一些基本的操作，比如：上网、文字处理、收发电子邮件、制作电子数据表等诸如此类的事情，那是绰绰有余的。接下来的一批电脑我说的是接下来的10亿台电脑，是针对最新的计算机买主的，他们来自中国、印度、巴西、土耳其和俄罗斯，在这些地方会有很多的机会。

　　Reporter: A cheap PC— is that enough? Analysts³ expect the Chinese computer market to outgrow⁴ that of the US by 2013.

　　记者：那是一款便宜的计算机，但是那样足够了吗？有分析家预言，到2013年中国的计算机市场将会超过美国。

　　Dell: I’m not sure about that. But it is growing very, very fast. We’ve grown 45 percent per year in China and we have two factories there. In China this year， spending almost $19 billion with our suppliers. That’s much higher than what our local Chinese competitor is generating⁵ in revenues⁶.

　　戴尔：对此我不太确定。但是市场的确发展得很快。我们在中国每年增长45%,我们在那里已经有了两家工厂，今年在中国我们对供应商的花费差不多有190亿美元，这比我们在中国的竞争者的所获得的利润要多得多。

　　Reporter: You mean，of course, Lenovo, which took over IBM’s PC business more than two years ago. It didn’t really work out, did it?

　　记者：您指的是联想集团吗？联想集团在两年多以前接管了IBM公司的计算机产业。它其实也并没有起到什么作用，是吗？

　　Dell: No. They have lost market share everywhere in the world except China.

　　戴尔：是的。他们在除了中国以外的市场都失去了市场占有率。

　　Reporter: Why isn’t Dell doing so well in Germany? Four years ago, you told Der Spiegel that you’d become market leader here by 2008. But that hasn’t happened.

　　记者：为什么戴尔在德国的产业做得不够好呢？4年前您曾对《明镜》杂志说，到2008年戴尔将成为德国市场的领导者，但是这并没有实现。

　　Dell: We still have a year left. We moved up to rank three from rank five last year. And we，re number one in the commercial market. But no question about it. We can absolutely do better.

　　戴尔：我们仍然还有1年的时间。我们去年从排名第五上升到了第三，在商业市场我们排名第一，但是毫无疑问，我们可以做得更好。

　　Reporter: When Steve Jobs returned to Apple, he reinvented the company. With the iPod’s success, his market value now is much bigger than Dell’s. Is Jobs’s performance an example for you?

　　记者：当史蒂夫.乔布斯回到苹果公司的时候，他对公司进行了彻底的改造。随着iPod的成功，苹果的市场价值要比戴尔的高得多。乔布斯的表现会成为您的一个榜样吗？

　　Dell: There are lots of examples. Apple’s a pretty different company than Dell. But he’s certainly done a very nice job.

　　戴尔：有很多这样的榜样。苹果是一个与戴尔很不一样的公司，但是当然，他已经做得很好了。

1 strategy   

n.方法，策略，战略

参考例句：

• The only way to take the enemy position is by strategy,not by forceful attack.只可智取，不可强攻。
• Tactics differs from strategy.战术有别于战略。

2 works   

n.作品，著作；工厂，活动部件，机件

参考例句：

• We expect writers to produce more and better works.我们期望作家们写出更多更好的作品。
• The novel is regarded as one of the classic works.这篇小说被公认为是最优秀的作品之一。

3 analysts   

分析家，化验员( analyst的名词复数 )

参考例句：

• City analysts forecast huge profits this year. 伦敦金融分析家预测今年的利润非常丰厚。
• I was impressed by the high calibre of the researchers and analysts. 研究人员和分析人员的高素质给我留下了深刻印象。

4 outgrow   

vt.长大得使…不再适用；成长得不再要

参考例句：

• The little girl will outgrow her fear of pet animals.小女孩慢慢长大后就不会在怕宠物了。
• Children who walk in their sleep usually outgrow the habit.梦游的孩子通常在长大后这个习惯自然消失。

5 generating   

n.发生，产生v.生（儿、女）( generate的现在分词 )；（通过物理或化学过程）发生；生成；引起

参考例句：

• There are many ways of generating a two-dimensional representation of an object. 有很多制作物体二维图的方法。 来自《简明英汉词典》
• Generating functions are an ideal tool for studying sequences defined by recurrence. 母函数是研究用递推关系来确定的函数的最理想工具。 来自辞典例句

6 revenues   

收入( revenue的名词复数 )； [复数]总收入； 收入来源； 税务局

参考例句：

• Revenues from oil are the biggest single component part in the country's income. 来自石油的收益是这个国家收入中最高的一项。
• Under the cash basis of accounting most receipts of money are revenues and most expenditures of money are expenses. 按现金收付制规定，企业收到的现金大都作为收入处理，付出的现金大都作为费用处理。