外贸英语话题王 第35期:商品调整

 　　Product adaptation 商品调整

　　In foreign trade, exporters have to adjust their product in a timely manner. 在对外贸易中，出口商要及时调整他的产品。

　　How to adjust? 怎么调整啊？

　　Exporters must ensure that their product satisfies customers' needs wants and likes. 出口商要保证他的产品能满足顾客的需要、需求与喜好。

　　Ah, some products are successful at home, but not popular overseas. 嗯，有些产品在本地虽然成功，但是在国外销售却不理想。

　　That's because the fashion, taste and social customs and so on vary considerably¹. 那是因为各国的时尚、品味和社会习俗等方面存在很大差异。

　　Yes, sometimes the differences are great. 是的，有时候差异还很大。

　　Well, we should be in accordance with national conditions and adjust the product. 那么，我们就应该根据各国国情，调整产品。

　　We have to ensure that the product should be attractive to guarantee sales. 我们要保证产品有魅力，才能保证销售量。

1 considerably   

adv.极大地；相当大地；在很大程度上

参考例句：

• The economic situation has changed considerably.经济形势已发生了相当大的变化。
• The gap has narrowed considerably.分歧大大缩小了。