外贸英语话题王 第36期:了解对方国家文化

 　　Get to know the culture of the country in which you do business 了解对方国家文化

　　Do you know what exporters consider？ 你知道出口商都在考虑些什么?

　　Well, they consider some distinct but related problems, such as seeking for a target market or locating the promising¹ customer. 嗯，他们考虑些迥异但却相关的问题，如，寻找新的市场目标，或者定位潜在的顾客群。

　　An exporter needs to know about the social characteristics of people he is dealing² with. 一个出口商需要知道他考虑的人群的社会特性。

　　Could you talk about it in detail? 你能说得详细点吗？

　　Ok, you need to know what they like or dislike.  好的，你需要知道他们喜欢什么，不喜欢什么。

　　What religions they follow.  他们信仰什么宗教？

　　Especially you need to know how they behave, their habits and their way of life, the things that they are used to. 特别是需要知道他们的行为，他们的习惯，生活方式以及所习惯的事物。

　　Sometimes, people in different countries, have varying outlooks for cultural, political, religious. 有时候，不同国家的人，政治文化宗教不同。

　　I understand. 我明白。

　　Thank you. 谢谢。

1 promising   

adj.有希望的，有前途的

参考例句：

• The results of the experiments are very promising.实验的结果充满了希望。
• We're trying to bring along one or two promising young swimmers.我们正设法培养出一两名有前途的年轻游泳选手。

2 dealing   

n.经商方法，待人态度

参考例句：

• This store has an excellent reputation for fair dealing.该商店因买卖公道而享有极高的声誉。
• His fair dealing earned our confidence.他的诚实的行为获得我们的信任。