外贸口语一点通第107期:商标注册之商标形象

 Problem of the trademark¹'s image 商标形象 A: Mr.Green, sit down please.

格林先生，请坐。

B: Thank you, Mr. Sun. Iam very sorry for coming late, but something urgent came up at the last minute.

谢谢孙先生。很抱歉我来晚了，但我临走时突然有点急事。

A: That's all right. Let's get down to business. I was told that you have some comments to make about the registeration of our trademarks².

没关系，我们谈正事吧。我听说贵公司对我们的商标注册有异议。

B: Yes, I work in a law firm. I have been asked by the British trading company to come here and have a face-to-face consultation³ with you.

是的，我在法律事务所工作，这次是受英国贸易公司委托来跟您面谈的。

A: You are welcome. I believe that you have some problems to discuss with me regarding the application for the registration⁴ of our trademarks.

欢迎。您是不是想和我谈谈我们申请商标注册的问题？

B: Yes, you are applying to register the trademark of "Golden Dragon" for table lights, right?

是的，贵公司正在申请金龙牌台灯，是吗？

A: Yes, you are right.

对。

B: You may not know this, but the dragon represents an evil omen⁵ in our country. It's not appropriate to register the brand.

您也许不知道，龙在我国是不祥之物。采用这个牌子恐怕不合适。

A: Oh, will you excuse my oversight⁶. Then what do you think I should do?

哦，请原谅我们的疏忽。那您看来，我们该怎么办？

B: I think it's better for you to change the brand name.

我认为你方最好改变名称。

A: But in that case, the customers won't recognize our products.

但是那样的话，消费者就认不出我们的产品了。

B: Yes, it's a tough problem.

是啊，这个问题很难办。

A: I'll hold a meeting to discuss this problem and find out a solution soon.

我立即召开会议，尽快找出解决办法。 重点讲解： “get down to business”是“开始谈正事”的意思；例如：We have to get down to business right now. （我们即刻开始谈正事吧。） “come up”是“突然出现，突然发生”的意思，例如：Something urgent has come up. （发生了紧急的事情。）

1 trademark   

n.商标；特征；vt.注册的…商标

参考例句：

• The trademark is registered on the book of the Patent Office.该商标已在专利局登记注册。
• The trademark of the pen was changed.这钢笔的商标改了。

2 trademarks   

n.（注册）商标( trademark的名词复数 )；（人的行为或衣着的）特征，标记

参考例句：

• Motrin and Nuprin are trademarks of brands of ibuprofen tablets. Nuprin和Motrin均是布洛芬的商标。 来自《简明英汉词典》
• Many goods in China have the trademarks of a panda. 中国的许多商品都带有熊猫的商标。 来自《简明英汉词典》

3 consultation   

n.咨询；商量；商议；会议

参考例句：

• The company has promised wide consultation on its expansion plans.该公司允诺就其扩展计划广泛征求意见。
• The scheme was developed in close consultation with the local community.该计划是在同当地社区密切磋商中逐渐形成的。

4 registration   

n.登记，注册，挂号

参考例句：

• Marriage without registration is not recognized by law.法律不承认未登记的婚姻。
• What's your registration number?你挂的是几号？

5 omen   

n.征兆，预兆；vt.预示

参考例句：

• The superstitious regard it as a bad omen.迷信的人认为那是一种恶兆。
• Could this at last be a good omen for peace?这是否终于可以视作和平的吉兆了？

6 oversight   

n.勘漏，失察，疏忽

参考例句：

• I consider this a gross oversight on your part.我把这件事看作是你的一大疏忽。
• Your essay was not marked through an oversight on my part.由于我的疏忽你的文章没有打分。