新奇事件簿 女性剃毛刀广告惹争议

A simple TV advertisement for a razor has created great debate and gone viral online. The ad simply shows women shaving real body hair from their body. This seems to be an everyday occurrence and nothing to write home about; nothing revolutionary; normal TV-ad fare. However, it is the first time that an advert¹ has been shown on U.S. TV showing the shaving of actual body hair. For decades, razor companies have aired ads showing women shaving already totally smooth, airbrushed legs and armpits. There is never a hair in sight in these commercials. It seems as though the ad companies want to promote the falsehood that women have hairless bodies. The new ad by the razor brand Billie has rectified² this.

一组简单的剃刀电视广告引发巨大争论并在网上风靡。这组广告展现的是女性刮除自己身体上的体毛。这似乎是每天都会发生的事情，并没有什么值得详述的；也没什么大变革，只不过是普通的电视广告而已。但这是首次在美国电视广告中出现刮除身体体毛的真实画面。几十年来，剃刀公司的广告都是展现女性已经刮好的光滑大长腿和腋窝。在这些商业广告中从未有一根毛发出镜。似乎广告公司想要传达女性没有体毛的假象。而剃刀公司Billie的这组新广告纠正了这种假象。

Billie's ad is the first commercial in 100 years of advertising³ that has shown women to have body hair. All previous ads had shown women to be hairless. Billie showed women shaving off hair from toes, armpits, between their eyebrows⁴, and on their stomachs. Billie co-founder Georgina Gooley told Glamour⁵ magazine that she was shocked at how razor companies had previously⁶ portrayed⁷ women to have picture-perfect bodies. She criticized the companies, saying: "When brands pretend that all women have hairless bodies, it's a version of body-shaming. It's saying you should feel ashamed of having body hair." She added: "Shaving is a personal choice, and no one should be telling women what to do with their hair."

Billie的这支广告是百年来首支展现女性体毛的广告。之前所有广告中的女性都是没有体毛的。Billie的广告展现了女性从脚趾、腋窝和眉毛间和肚子上刮除体毛。Billie联合创始人乔治娜.古利告诉《Glamour 》杂志，她被剃刀公司之前对女性完美身体的刻画感到震惊。她批评这些公司称：“当品牌假装所有女性都是没有体毛的时候，这就是一种身体羞辱。这意味着你应该为你留有体毛而感到羞耻。”她还说：“剃毛是个人的选择，任何人都不应该对女性的体毛指手画脚。”

1 advert   

vi.注意，留意，言及；n.广告

参考例句：

• The advert featured a dolphin swimming around a goldfish bowl.该广告的內容为一条在金鱼缸里游动的海豚。
• Please advert to the contents below.I believe you won't be disappointed.敬请留意后面的内容。相信您一定不会失望的。

2 rectified   

[医]矫正的，调整的

参考例句：

• I am hopeful this misunderstanding will be rectified very quickly. 我相信这个误会将很快得到纠正。
• That mistake could have been rectified within 28 days. 那个错误原本可以在28天内得以纠正。

3 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

4 eyebrows   

眉毛( eyebrow的名词复数 )

参考例句：

• Eyebrows stop sweat from coming down into the eyes. 眉毛挡住汗水使其不能流进眼睛。
• His eyebrows project noticeably. 他的眉毛特别突出。

5 glamour   

n.魔力，魅力；vt.迷住

参考例句：

• Foreign travel has lost its glamour for her.到国外旅行对她已失去吸引力了。
• The moonlight cast a glamour over the scene.月光给景色增添了魅力。

6 previously   

adv.以前，先前（地）

参考例句：

• The bicycle tyre blew out at a previously damaged point.自行车胎在以前损坏过的地方又爆开了。
• Let me digress for a moment and explain what had happened previously.让我岔开一会儿，解释原先发生了什么。

7 portrayed   

v.画像( portray的过去式和过去分词 )；描述；描绘；描画

参考例句：

• Throughout the trial, he portrayed himself as the victim. 在审讯过程中，他始终把自己说成是受害者。
• The author portrayed his father as a vicious drunkard. 作者把他父亲描绘成一个可恶的酒鬼。 来自《现代汉英综合大词典》