国外媒体:意总理敦促国民在本国度假 帮助经济复苏

Berlusconi ad tells Italians to vacation at home

Italian Prime Minister Silvio Berlusconi urges Italians to vacation in their own homeland of "skies, sun and sea" in a new television advertisement aimed at boosting an economy struggling to emerge from recession.

It comes weeks after Berlusconi's government unveiled an unpopular 25-billion euro austerity budget that has sparked protests and helped push his popularity ratings to new lows.

The 30-second "Magic Italy" advertisement created by the tourism ministry¹ intersperses² shots of picturesque³ seas, sunsets and bridges with images of famous monuments and artistic⁴ gems⁵.

"What you're seeing is your Italy, a unique country of skies, sun, sea, but also of history, culture and art," Berlusconi narrates⁶ over the images. "It's an extraordinary country, which you have yet to discover. Use your vacation, to know Italy better, your magic Italy."

This is the first time an Italian prime minister has lent his voice to an institutional advertisement and is aimed at boosting the economy at a time of spending cutbacks, Tourism Minister Vittoria Brambilla told a Wednesday news conference.

Italians are expected to spend about 14 billion euros on vacations abroad this year and diverting even a small slice of that spending back home would help, she said.

Berlusconi in the past has urged Italians to keep spending and shopping to help Italy's economy, which suffered its post-war recession in 2008 and 2009.

为刺激经济增长，帮助经济复苏，意大利总理西尔维奥?贝卢斯科尼日前在一则新的电视广告中号召意大利人在本国度假，享受意大利的“蓝天、阳光和大海”。

几周前，贝卢斯科尼政府公布了一项不得人心的250亿欧元的财政紧缩预算，这一计划的推出引发了民众的抗议，并使他的支持率跌至历史新低。

这一时长30秒的名为“魅力意大利”的广告由意大利旅游部制作，广告中呈现了意大利如画的海景、落日和桥，以及著名的历史遗迹和艺术瑰宝的画面。

贝卢斯科尼在广告中说：“你所看到的就是你的祖国意大利，一个拥有蓝天、阳光和大海的独特国度，一个有着丰富的历史、文化和艺术的国度。这是一个非凡的国度，等待着你去发现。度假就选意大利，感受魅力的意大利。”

意大利旅游部部长维多利亚?布兰比拉在本周三的一次新闻发布会上说，总理亲自上阵为机构广告配音，这在意大利还是首次，做这个广告的目的是在削减开支的同时刺激经济增长。

她说，今年意大利人海外度假的消费预计为140亿欧元，把其中的一小部分转到国内就能起到拉动经济的作用。

贝卢斯科尼还曾敦促意大利人多多消费和购物来帮助意大利经济复苏。2008年和2009年，意大利经济遭遇了战后首次衰退。

1 ministry   

n.(政府的)部；牧师

参考例句：

• They sent a deputation to the ministry to complain.他们派了一个代表团到部里投诉。
• We probed the Air Ministry statements.我们调查了空军部的记录。

2 intersperses   

v.散布，散置( intersperse的第三人称单数 )；点缀

参考例句：

3 picturesque   

adj.美丽如画的，（语言）生动的，绘声绘色的

参考例句：

• You can see the picturesque shores beside the river.在河边你可以看到景色如画的两岸。
• That was a picturesque phrase.那是一个形象化的说法。

4 artistic   

adj.艺术(家)的，美术(家)的；善于艺术创作的

参考例句：

• The picture on this screen is a good artistic work.这屏风上的画是件很好的艺术品。
• These artistic handicrafts are very popular with foreign friends.外国朋友很喜欢这些美术工艺品。

5 gems   

growth； economy； management； and customer satisfaction 增长

参考例句：

• a crown studded with gems 镶有宝石的皇冠
• The apt citations and poetic gems have adorned his speeches. 贴切的引语和珠玑般的诗句为他的演说词增添文采。

6 narrates   

v.故事( narrate的第三人称单数 )

参考例句：

• It narrates the unconstitutional acts of James II. 它历数了詹姆斯二世的违法行为。 来自辞典例句
• Chapter three narrates the economy activity which Jew return the Occident. 第三章讲述了犹太人重返西欧后的经济活动。 来自互联网