广电总局规范电视剧购播 不得以明星议价

 　　China is moving to curb¹ overvaluing and over-emphasis on TV stars during the purchase and broadcast of TV dramas, according to a circular issued by the State Administration of Press, Publication, Radio, Film and Television (SAPPRFT).

　　根据国家新闻出版广电总局日前发布的一项通知，我国将遏制电视剧购播工作中对电视明星估价过高、过分强调的行为。

　　The circular banned broadcasters from nominating actor, defining the range of actors for selection, or fixing the price based on the stars involved when they purchase or broadcast TV dramas.

　　根据通知，广播电视播出机构不得在电视剧购播工作中指定演员、划定演员范围、以明星为议价标准。

　　广电总局规范电视剧购播 不得以明星议价

　　They should also avoid overhyping stars during the promotion² of TV dramas, the administration said, adding that the shows' ideological³ significance, artistic⁴ style, production quality and teamwork should be highlighted instead.

　　广电总局称，广播电视播出机构还应避免在电视剧宣传工作中对明星进行过度炒作，并称要转而着重突出电视剧的思想价值、艺术风格、制作品质以及团队参与情况。

　　"A few TV stations have been pricing TV dramas simply based on the stars involved, which led to an unreasonable⁵ composition in the budget and an imbalance in distribution," the circular reads. "It hampers⁶ the industry's healthy and orderly development."

　　通知称，一些电视台单纯以参演明星为电视剧议价标准，导致成本结构不合理、分配比例失衡，影响到行业健康有序发展。

　　The SAPPRFT asked broadcasters to appraise⁷ TV dramas in a comprehensive way with their quality as the core criterion.

　　广电总局要求广播电视播出机构对电视剧实行综合评价，以品质评价为核心标准。

1 curb   

n.场外证券市场，场外交易；vt.制止，抑制

参考例句：

• I could not curb my anger.我按捺不住我的愤怒。
• You must curb your daughter when you are in church.你在教堂时必须管住你的女儿。

2 promotion   

n.提升，晋级；促销，宣传

参考例句：

• The teacher conferred with the principal about Dick's promotion.教师与校长商谈了迪克的升级问题。
• The clerk was given a promotion and an increase in salary.那个职员升了级，加了薪。

3 ideological   

a.意识形态的

参考例句：

• He always tries to link his study with his ideological problems. 他总是把学习和自己的思想问题联系起来。
• He helped me enormously with advice on how to do ideological work. 他告诉我怎样做思想工作，对我有很大帮助。

4 artistic   

adj.艺术(家)的，美术(家)的；善于艺术创作的

参考例句：

• The picture on this screen is a good artistic work.这屏风上的画是件很好的艺术品。
• These artistic handicrafts are very popular with foreign friends.外国朋友很喜欢这些美术工艺品。

5 unreasonable   

adj.不讲道理的，不合情理的，过度的

参考例句：

• I know that they made the most unreasonable demands on you.我知道他们对你提出了最不合理的要求。
• They spend an unreasonable amount of money on clothes.他们花在衣服上的钱太多了。

6 hampers   

妨碍，束缚，限制( hamper的第三人称单数 )

参考例句：

• Prejudice sometimes hampers a person from doing the right thing. 有时候，偏见会妨碍人正确行事。
• This behavior is the opposite of modeless feedback, and it hampers flow. 这个行为有悖于非模态的反馈，它阻碍了流。 来自About Face 3交互设计精髓

7 appraise   

v.估价，评价，鉴定

参考例句：

• An expert came to appraise the value of my antiques.一位专家来对我的古玩作了估价。
• It is very high that people appraise to his thesis.人们对他的论文评价很高。