2016年CRI Trade promotes Chinese soft power and culture in Poland

 

Through the first three quarters of this year, Chinese investment into Poland stood at 1.4 billion US dollars, creating more than 14,000 jobs locally.

Maciej Lojek, who heads a China-Poland trade association in Poland, says the continued investment into Poland has also helped improve China's brand among the locals.

"There are many benefits brought by Chinese investment to Poland. Through the examples of ZTE and Huawei, we have noticed that China-developed technologies in some areas have surpassed those in Western Europe. This has enhanced the Polish people's understanding of China; we now see a technologically¹ advanced China."

Chinese investment in Poland covers many sectors², including machinery³, energy, pharmaceuticals⁴ and IT. Andrzej Pieczonka with the Polish Consulate⁵ General in Shanghai says these businesses often create positive spill-over effects.

"The Chinese firms in Poland have created many possibilities for our economy and society, including employment for our high-end human resources. Polish companies can jointly⁶ explore investment opportunities and third markets with Chinese partners. Also very importantly, Chinese companies can often become good promoters of the Chinese culture among the Polish people. "

Chinese telecommunications giant ZTE entered the Polish market more than ten years ago. Artur Kaminski recently left another large global corporation and joined ZTE's Polish branch. He says it is the company's competitive edge that lured⁷ him over.

"I have noticed that Chinese companies offer high-quality products and great customer service. In terms of growth potential and sales strategies, Chinese companies pose strong competition over their western corporations. That is why I decided⁸ to join ZTE, I believe I have made the right decision."

This sentiment is shared by many other local Polish employees of Chinese companies. Chinese firm Nuctech, which manufactures security and inspection⁹ equipment, also set up its Warsaw branch more than ten years ago.

A seasoned local employee of Nuctech says beyond receiving attractive salaries, staff at the company feel they are highly valued.

"I like the corporate¹⁰ culture of our company, which cares about us workers and our professional development. I have participated in many beneficial training programs, and so have my team members. The management team is never condescending¹¹; instead, they are very team-oriented. We work together to solve problems."

Connecting China and Western Europe, Poland has been tapped as a key link in the Chinese government's "Belt and Road" initiative. Chinese President Xi Jinping made a stop in Poland back in June, overseeing the signing of around 40 different trade and partnership¹² agreements.

1 technologically   

ad.技术上地

参考例句：

• Shanghai is a technologically advanced city. 上海是中国的一个技术先进的城市。
• Many senior managers are technologically illiterate. 许多高级经理都对技术知之甚少。

2 sectors   

n.部门( sector的名词复数 )；领域；防御地区；扇形

参考例句：

• Berlin was divided into four sectors after the war. 战后柏林分成了4 个区。 来自《简明英汉词典》
• Industry and agriculture are the two important sectors of the national economy. 工业和农业是国民经济的两个重要部门。 来自《现代汉英综合大词典》

3 machinery   

n.(总称)机械，机器；机构

参考例句：

• Has the machinery been put up ready for the broadcast?广播器材安装完毕了吗？
• Machinery ought to be well maintained all the time.机器应该随时注意维护。

4 pharmaceuticals   

n.医药品；药物( pharmaceutical的名词复数 )

参考例句：

• the development of new pharmaceuticals 新药的开发
• The companies are pouring trillions of yen into biotechnology research,especially for pharmaceuticals and new seeds. 这些公司将大量资金投入生物工艺学研究，尤其是药品和新种子方面。 来自《简明英汉词典》

5 consulate   

n.领事馆

参考例句：

• The Spanish consulate is the large white building opposite the bank.西班牙领事馆是银行对面的那栋高大的白色建筑物。
• The American consulate was a magnificent edifice in the centre of Bordeaux.美国领事馆是位于波尔多市中心的一座宏伟的大厦。

6 jointly   

ad.联合地，共同地

参考例句：

• Tenants are jointly and severally liable for payment of the rent. 租金由承租人共同且分别承担。
• She owns the house jointly with her husband. 她和丈夫共同拥有这所房子。

7 lured   

吸引，引诱（lure的过去式与过去分词形式）

参考例句：

• The child was lured into a car but managed to escape. 那小孩被诱骗上了车，但又设法逃掉了。
• Lured by the lust of gold,the pioneers pushed onward. 开拓者在黄金的诱惑下，继续奋力向前。

8 decided   

adj.决定了的，坚决的；明显的，明确的

参考例句：

• This gave them a decided advantage over their opponents.这使他们比对手具有明显的优势。
• There is a decided difference between British and Chinese way of greeting.英国人和中国人打招呼的方式有很明显的区别。

9 inspection   

n.检查，审查，检阅

参考例句：

• On random inspection the meat was found to be bad.经抽查，发现肉变质了。
• The soldiers lined up for their daily inspection by their officers.士兵们列队接受军官的日常检阅。

10 corporate   

adj.共同的，全体的；公司的，企业的

参考例句：

• This is our corporate responsibility.这是我们共同的责任。
• His corporate's life will be as short as a rabbit's tail.他的公司的寿命是兔子尾巴长不了。

11 condescending   

adj.谦逊的,故意屈尊的

参考例句：

• He has a condescending attitude towards women. 他对女性总是居高临下。
• He tends to adopt a condescending manner when talking to young women. 和年轻女子说话时，他喜欢摆出一副高高在上的姿态。

12 partnership   

n.合作关系，伙伴关系

参考例句：

• The company has gone into partnership with Swiss Bank Corporation.这家公司已经和瑞士银行公司建立合作关系。
• Martin has taken him into general partnership in his company.马丁已让他成为公司的普通合伙人。